Apply until March 31, 2023 and get 2% discount!
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M.A. Visual and Media Anthropology

Study 100% online with additional On-Campus Workshops

The M.A. course, initially developed and offered at Freie Universität (FU) Berlin Visual and Media Anthropology, has been provided at HMKW Berlin since the 2019/20 winter semester.

The master's degree in Visual and Media Anthropology teaches social and cultural aspects of digitization. This includes comprehensive knowledge of research into digitization, artificial intelligence, and virtual reality.

This course will give students a critical understanding of the complex relationship between artificial intelligence and anthropology. It will equip them with the tools and knowledge to analyze the impact of AI on human culture and society and evaluate its ethical and social implications.


Early Bird Admission until March 31, 2023
Apply until March 31 and get 2% discount




Students become experts in the field of anthropology of AI and VR research. They can work as consultants in companies or participate in developing new AI and VR applications to consider ethical, social, and intercultural aspects of new AI applications and technical products adapted to the social and ritual behavior of groups and individuals using qualitative research methods.

Many new professions currently emerging within AI and VR research make our students sought-after graduates on the job market. As a result, it is common for several doctoral positions and a lucrative job offer to be received shortly before they have completed their MA in Visual and Media Anthropology studies. Read here the success stories of our students and alumni.

In a second application-related focus of the course, students learn how to represent cultures worldwide and create their virtual environments using film, photographic, and immersive methods (development of 360-degree films and scenarios, as well as building and developing in virtual environments) and based on their qualitative research work create that are needed in AI and VR applications. The program's focus is the consideration of marginalized groups (women, LGBT+, people of color, and least developed countries) in digital media and within new AI applications.

Camera, sound, and 360-degree immersive storytelling workshops on our Campus of HMKW in the amazing city of Berlin, are integral to the program and enable a career in exhibition (international museums, scientific institutions, online portals, and video streaming providers).

The advanced master's degree M.A. Visual and Media Anthropology is aimed at employees and future managers in the sectors related to digital media, artificial intelligence, the metaverse, art and culture, museums, the entertainment industry, or governmental and non-governmental organizations, but also to those interested in documentary film and photography.

Study program

The program equips students with knowledge about the ethical correct production of classical, scientistic, immersive and artistic audio-visual media for the representation of national, and transnational cultures, with a focus on Asian, African, European, North American and Latin American “native” or “indigenous” communities.

The program includes classes in Documentary film & PhotographyDigital AnthropologyCamera, Sound, and Editing classesSocial Media Activism, Immersive Storytelling with 360degree videoAI Technology & Culture,Anthropology of the Metaverse, Introductory and advanced usage for Meta Quest 2, Virtual Environments and creating in VR and Environmental Anthropology. Part of the master's program is the student's own ethnographic field research, which is supervised in colloquia.

All course content is delivered 100% online by an international team of professors and lecturers with over a decade of online teaching experience. Students can study at a time and place convenient to their lifestyle. All that is needed is a good internet connection, and a laptop or smartphone. Distance Learning is offered via the world-best Learning Management platform LMS Canvas and through Zoom-live-streams of classes, online presentations and discussions. The program was one of the winners of the Best Practice in Online Teaching by CEDIS Center for Digital Systems Freie Universität Berlin. The advanced graduate degree program is 100 % equivalent to other M.A. programs, and prepares graduates for PhD studies.

Here you can find more information about Distance Learning.

Meet your fellow students for additional On-Campus-Camera-and Sound-Workshops in Berlin, Germany. Optional 2-5 days hybrid On-Campus-workshops are offered for students to build hand on technical experience. Students must assume additional (travel, room) costs arising from in-house workshops (not mandatory) and fieldwork periods. We offer hybrid classes via live-stream in case you cannot travel to Berlin.

Applicants: This program is designed for students who have an undergraduate degree (BA) in any subject, and also for professionals who want to conduct a second MA degree.


Target jobs: Career prospects for graduates of the Master's program in Visual and Media Anthropology are especially in the cultural and social science-oriented TV, print and online media sector as editors at TV stations, film production companies and online platforms, as well as in leading positions or as curators at film festivals, in film archives, museums and cultural institutes with media exhibition concepts.

The master's program in Visual and Media Anthropology is designed to prepare students for later positions as experts in visual anthropology (ethnographic film, ethnographic photography) in the following areas, among others:

  • Editor, writer, director at cultural studies-oriented TV stations and film production companies.
  • Creation of photography and video material for companies in the cultural and environmental sector (websites and for social media and networks)
  • New media industry
  • Museums & International Art Market
  • Social-anthropological analysis and development of new social media applications and mixed-reality environments
  • Big data analysis
  • Immersive or virtual reality industries
  • Scientific digital development of platforms for education and teaching
  • Press and media, public relations, social media marketing
  • Film archives and documentary film festivals
  • Representation of indigenous groups and organizations
  • Universities and non-university scientific institutions
  • Jobs in governmental and non-governmental organizations in the sustainable development sector in developing or emerging countries with a focus on media use and media education

  • First Semester: Basic Modules (30 CP): Visual Anthropology, Media Anthropology
  • Second Semester: Profile Modules (30 CP): Basics and Varieties of Ethnographic Film Production, Communication/Mediascapes, Applied Visual & Media Anthropology
  • Third Semester: Project Modules (30 CP): Internship, Film- or Media Project
  • Fourth Semester: Supervision Courses (30 CP)

  • A good degree (university or university of applied sciences) 
  • Proficiency in English (fluent in both written and spoken) is a must
  • 1-year professional experience after the BA
  • Participants should have basic technical skills in film, video or photography
  • Participants must have adequate electronic equipment in order to deal with various multimedia materials; high-speed Internet access, a fast computer and a personal email account are compulsory. Possession of a basic digital camera and editing software is mandatory.
  • All applicants are submitted to an internal assessment process prior to acceptance

Our students conducted internships in following institutions:

With following artists our students worked together during their internship:

  • Mikesch, DOP and film maker, Berlin
  • Björn Melhus, video artist and film maker, Berlin
  • Johan Grimonpres, "Zap-o-matic"
  • Sarah Pucill’s Studio Artist, Filmmaker, Photographer
  • Azubuike Erinugha, film maker, Nigeria

HMKW's Master's program M.A. Visual and Media Anthropology is state-approved by the Berlin Senate Administration.

In addition, the program is accredited and certified by the FIBAA (Foundation for International Business Administration Accreditation). It thus meets the highest international academic quality standards.


TypeDistance learning (flexible e-learning in virtual classrooms, webinars etc.)
DegreeMaster of Arts (M.A.)



Tuition fees4170,- € per semester (16.680,- € in total for the two year's program)


4 semesters (2 years)


Winter term (October) - more information via vma (at)

Student Testimonials

„I wanted to be able to discuss creative ideas in depth and create networking opportunities. I certainly never focussed on one project at the level of detail I am now, and that is thanks to the masters." – Gemma Lynch

„[The scholarship] is a unique opportunity that is so fundamental for your professional development, it is a privilege. It’s a lot of work to be able to meet the requirements but once the goal is achieved you realize how much it was worth all the effort made."
Arturo Calderón, DAAD scholarship holder

Why you should study at HMKW:

⚡ accredited and state-approved
⚡ practical
⚡ modern & creative space
⚡ inspiring international environment



Journal of Visual and Media Anthropology
ISSN: 2366-4975

    Forms (only for VMA students in the final semester)

    Final MA Thesis application form
    Final MA Thesis application form (Instruction)

    New Applicants for the program please use this document:


    Ackerstr. 76
    13355 Berlin

    Prof. Dr. Urte Undine Frömming

    Head of Program




    Jeff Coons

    LMS Canvas & Admin Support




    Gökcen Kavuk

    Student Assistant





    • Dr. Albrecht, Judith | Vita
    • Aubry, Gilles | Vita
    • Prof. Bibel, Nora | Vita
    • Blankholm, Laura Na | Vita
    • Cassinelli, Caroline | Vita
    • Coons, Jeff | Vita
    • Folegatti, Luiza | Vita
    • Dr. Curran, Mark | Vita
    • Dölling, Mark | Vita
    • Ercan, Mehmet | Vita
    • Findeisen, Janina | Vita
    • Gaedtke, Felix | Vita
    • Dr. Gan, Gregory | Vita
    • Goddinho, Leandro | Vita
    • Dr. Grund, Lisa | Vita
    • Prof. Dr. Frömming, Urte Undine | Vita
    • Kendall, Blake Paul | Vita
    • Kommer, Angélique | Vita
    • Krahnert, Frauke | Vita
    • Dr. Lawrence, Andy | Vita
    • Ledésert, Côme | Vita
    • Liberman, Tami | Vita
    • Dr. Neis, Dalia | Vita
    • Parameswaran, Gayatri | Vita
    • Petersen, Kristian | Vita
    • Philp, Heike | Vita
    • Piersig, Karina | Vita
    • Dr. Reichel, Christian | Vita
    • Rossner, Lidia | Vita
    • Rühling, Barbara | Vita
    • Toiviainen, Mikko | Vita
    • Voigt, Christina | Vita
    • Terry, Mike | Vita
    • Dr. Walter, Florian | Vita
    • Dr. Wanono, Nadine | Vita
    Apply now!