Welcome to the website of the HMKW Management and Business Studies Department!

Emerging Media Markets: The very latest marketing trends presented by experts. Find out more

Field trips, projects, guest lectures and more - here's an overview of the Department's news. Find out more

Interviews with professors and lecturers from the Department of Management and Business Studies. Find out more

Our English-taught study program:

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Alejandra Mosquera, graduate of the M.A. International Marketing and Media Management (Photo: Markus Altmann)

Career start as People Communication Manager

What makes an attractive employer brand? And how can you achieve it? As People Communication Manager, Alejandra Mosquera deals with these and other questions relating to the field of employer branding. In this interview, she tells us more about her successful career start and the biggest challenges she faced during her studies at HMKW.

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