M.A. International Marketing and Media Management

In the M.A. International Marketing and Media Management program at HMKW, graduates of degrees in general management or the social sciences can specialize in the theory and practice of marketing and media management.

Students will improve their knowledge of both quantitative and qualitative methodology. Topics such as media management and economics, marketing communication, consumer behavior, price and sales management, emerging media markets, digital transformation as well as applied market research are the central parts of the agenda. 


Why you should study at HMKW:

⚡ accredited and state-approved

⚡ practical

⚡ modern & creative space

⚡ inspiring international environment

→ Learn more about studying at HMKW

Student Testimonial

"When I think about my studies in HMKW, the first that comes to my mind are the excellent professors who push your limits in order to become a more ‘out of the box’ thinker at work."
Hugo Delgado

More student testimonials

Practice-oriented marketing studies in the German capital: Tessa Behrens on her experiences in the Media and Event Management (B.A.) and International Marketing and Media Management (M.A.) degree programs.

International flair and exciting projects: Student Dlsoz Mohammed shared her study experiences and future plans with us.



Specializing in theory and practice of marketing and media management, with an analytical and consultancy-oriented perspective that is highly relevant in the job market

Learning outcomes:

Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context

TypeFull-time or part-time
DegreeMaster of Arts (M.A.)
LocationBerlin, Cologne, Frankfurt (Main)


English (Campus Berlin and Frankfurt), German (Campus Cologne: M.A. Internationales Marketing und Medienmanagement) (written work can be submitted in either language of choice)

Tuition feesFull-time: 695,- € monthly | Part-time: on request only


Full-time: 4 semesters | Part-time: 6 semesters

Information material

Information flyer (pdf)

Ideal Candidates

Applicants: Graduates of general or specialized management and communication studies programs

Target Jobs: Media consultant, strategy consultant, marketing manager, media analyst, business analyst, market researcher, business development manager


General modules: optional subjects e.g. Media Law, Media Asset Management, Media Psychology, Intercultural Management

Specific modules, e.g.: Classical Marketing Communication, Online Marketing Communication, Consumer Behavior, Price and Sales Management, Market Research, Media Management & Economics, Emerging Media Markets, Digital Transformation


The program is government-approved and accredited by FIBAA (Foundation for International Business Administration Accreditation), Bonn/Vienna/Zurich.

How to apply

Please use our Online Application form and attach a PDF of your CV. 

Entry requirements

  • A good or very good degree in general business administration, a specialized area of business administration or in communication studies program (university or university of applied sciences) or
  • a good or very good degree in another economic or social science (university or university of applied sciences) with at least 20 credit points acquired in a management-related subject
  • plus internal assessment process

Please note: After your matriculation, we offer you a refund of the uni-assist fee in the amount of 75,00 € if you submit the original receipt to HMKW.

Further information


Jon M. Gerdes

Head of Study Advisory


+49 (0)30 / 4677693 - 36

study-berlin (at) hmkw.de

John Boerop

Head of Study Advisory Cologne


+49 (0)221 / 22 21 39 - 33

study-cologne (at) hmkw.de

Ellen Walliser

Head of Study Advisory Frankfurt


Phone: +49 (0)69 / 50 50 253 - 93

studienberatung-frankfurt (at) hmkw.de