Projects

UX and UI Design: Students develop self-help apps

In the winter semester 2021/22, students of the B.A. Graphic Design and Visual Communication had the task of developing a concept for a self-help app in Prof. Rasmus Giesel's course "Interactive Media". After an extensive research phase, in which they created personas, user journeys and prototypes, among other things, they started designing. The final product was a set of click dummies in which users can test the core functions.

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Design Thinking: Collaboration with Futurice

Oversharing - a card game that encourages talking about sexual fantasies. (Students: Giulia Ferla and Christoffer Elby)

Hands on! In the winter semester 2021/22, master students of Prof. Jenny Bergström's Design Thinking course developed innovative concepts with a focus on health in a practical project with Futurice, an international innovation and service design company with Finnish roots. Whether it was a fitness app, a children's book or a communicative card game, all students approached the task with curiosity, an open mind and a lot of energy.

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Study on advertising breaks

Prof. Dr. Sven Dierks, Prof. Dr. Eva-Maria Eick. Photos by Werner Siess

In a study, HMKW professors Dr. Eva-Maria Eick and Dr. Sven Dierks from the Psychology Department used the emotion recognition tool TAWNY to reveal the effects of an advertising interruption on viewers.

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International customers at a crossmedia agency

[Translate to englisch:] Success Story mit Lisa Tinnes (Medien- und Eventmanagement in Frankfurt): Internationale Kunden bei crossmedialer Mediaagentur

Lisa Tinnes is studying Media and Event Management in her fifth semester at HMKW in Frankfurt. With her fifth semester she started an internship at AdAlliance (IP Germany) for the team "Interactive Solutions". Currently she works from home and creates digital concept ideas for clients like Ferrero or Disney.

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