Anna Lilly Gansau and Lea Heinert are studying graphic design and visual communication in their 4th semester at Campus Berlin. In 2021, they made their own short film, "Drowning Mind," which received a "Special Mention" at the Meduc Award. They told us in a short interview how the nomination and award came about and what advice they would give students from the design department.
In the winter semester 2021/22, students of the B.A. Graphic Design and Visual Communication had the task of developing a concept for a self-help app in Prof. Rasmus Giesel's course "Interactive Media". After an extensive research phase, in which they created personas, user journeys and prototypes, among other things, they started designing. The final product was a set of click dummies in which users can test the core functions.
As part of a collaboration with ALBA BERLIN, students of the B.A. Graphic Design and Visual Communication developed over 50 design and marketing ideas. The project was focused on the question of which formats and articles could be used to address a young target group and how the club's diverse social activities could be promoted.
Hands on! In the winter semester 2021/22, master students of Prof. Jenny Bergström's Design Thinking course developed innovative concepts with a focus on health in a practical project with Futurice, an international innovation and service design company with Finnish roots. Whether it was a fitness app, a children's book or a communicative card game, all students approached the task with curiosity, an open mind and a lot of energy.
In a study, HMKW professors Dr. Eva-Maria Eick and Dr. Sven Dierks from the Psychology Department used the emotion recognition tool TAWNY to reveal the effects of an advertising interruption on viewers.
How can the diversity of the city of Berlin be reflected through typography? During a semester project, HMKW students designed and animated the Letter B E R L I N according to different approaches and concepts. On October 13, the final animations were presented exclusively on all 12 beamer projections and the digital displays in the Friedrichstraße subway station.
In the winter semester of 2020/21, 27 students from the B.A. Graphic Design and Visual Communication program spent two months exploring the Brunnenviertel through online research and neighborhood walks as part of the Photography seminar, learning to see new things and to see their seeing in a new way.