B.A. Graphic Design and Visual Communication

Study at HMKW!

The B.A. Graphic Design and Visual Communication offers a comprehensive and interdisciplinary university education. It provides you with key competencies in all fields of visual communication. With its practical focus the study program makes you fit for your future career in the creative industry.

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Student Testimonials

„Looking back to my years of study, I think of HMKW as a private university that offers a supportive network and close relations between students and teachers. One can profit from these benefits in the long term.“
Tobias Peil

„Because the courses are small, you have the chance to get to know people much better than at larger universities. The balance between classical teaching in the course and movement, exploration and work in all kinds of places with all kinds of people was really good.“
Sophie Langenbrinck

Study program

The bachelor program Graphic Design and Visual Communication imparts theoretical, technological and creative skills in order to create print and media works. Students are introduced to typography, logo design, corporate design, poster design, illustration, photography, film, motion design, editorial design, graphic design in public space and web and app design. With the acquired knowledge graduates of B.A. Graphic Design and Visual Communication are prepared optimally for working as a freelancer or junior designer in design studios, advertising agencies or marketing departments.

The study program is

  • wide-ranging

You get to know all relevant aspects about visual communication – in order to find your place in this fascinating professional field.

  • interdisciplinary

You study at an university that particularly is specialized in educating media professionals. Thus, interdisciplinary cooperations with future journalists, psychologists and event managers are on the agenda regularly. Get to know your fellow students and realise joint projects with them!

All bachelor's degree programs at HMKW include a six-month mandatory internship. Students in the B.A. Graphic Design and Visual Communication did internships at a wide variety of companies. Here is a selection:

Bayer and Preuss, Blue Cat Publishing, Dangerous. Werbeagentur, fischerAppelt, GKM Werbeagentur, Green Me Filmfestival, Ideenmanufaktur, Klebebande, Lawinenstift, Medienlabor, Pearlman, Tapas & Twain, tausendkind, Tinkerbelle, trommsdorff + drüner, Victor & Alan, W.A.F. Werbegesellschaft, Zalando, Zepter und Krone and many more.

A large number of alumni of the B.A. Graphic Design and Visual Communication at HMKW now work in advertising or media agencies, e.g. as junior art directors, screen designers, app designers, UX designers, communication designers or project managers.

The program is government-approved and accredited by FIBAA (Foundation for International Business Administration Accreditation), Bonn/Vienna/Zurich.


TypeFull time: 6 semesters
DegreeBachelor of Arts (B.A.)
Tuition feesFull-time: 640,- € monthly
MasterSubsequently the HMKW offers the consecutive Master program M.A. Communication Design and Creative Strategies

Events related to B.A.Graphic Design and Visual Communication

Why you should study at HMKW:

⚡ accredited and state-approved

⚡ practical

⚡ modern & creative space

⚡ inspiring international environment

Study outside the box → Learn more about studying at HMKW


Information material

Information flyer (pdf)