B.A. Graphic Design and Visual Communication

Study at HMKW!

The B.A. Graphic Design and Visual Communication offers a comprehensive and interdisciplinary university education. It provides you with key competencies in all fields of visual communication. With its practical focus the study program makes you fit for your future career in the creative industry.

Do you have questions or would like to arrange a study consultation? Please contact our study advisory team at HMKW Berlin:

What our students and graduates say:

„Because the courses are small, you have the chance to get to know people much better than at larger universities. The balance between classical teaching in the course and movement, exploration and work in all kinds of places with all kinds of people was really good.“ – Sophie Langenbrinck ➡️Find out more in the full Interview

„You learn the most from the project class because you work with real clients. You have to understand what the customer wants and still incorporate your design aesthetic, create something original and still convince the customer with it. These skills are important to successfully master your design career.“– Nida Temaj ➡️Find out more in the full Interview

More testimonials from our students and graduates:

Study program

The bachelor program Graphic Design and Visual Communication imparts theoretical, technological and creative skills in order to create print and media works. Students are introduced to typography, logo design, corporate design, poster design, illustration, photography, film, motion design, editorial design, graphic design in public space and web and app design. With the acquired knowledge graduates of B.A. Graphic Design and Visual Communication are prepared optimally for working as a freelancer or junior designer in design studios, advertising agencies or marketing departments.

The study program is

  • wide-ranging

You get to know all relevant aspects about visual communication – in order to find your place in this fascinating professional field.

  • interdisciplinary

You study at an university that particularly is specialized in educating media professionals. Thus, interdisciplinary cooperations with future journalists, psychologists and event managers are on the agenda regularly. Get to know your fellow students and realise joint projects with them!

The study program in detail: Information flyer as PDF ⤓

All bachelor's degree programs at HMKW include a six-month mandatory internship. Students in the B.A. Graphic Design and Visual Communication did internships at a wide variety of companies. Here is a selection:

Bayer and Preuss, Blue Cat Publishing, Dangerous. Werbeagentur, fischerAppelt, GKM Werbeagentur, Green Me Filmfestival, Ideenmanufaktur, Klebebande, Lawinenstift, Medienlabor, Pearlman, Tapas & Twain, tausendkind, Tinkerbelle, trommsdorff + drüner, Victor & Alan, W.A.F. Werbegesellschaft, Zalando, Zepter und Krone and many more.

A large number of alumni of the B.A. Graphic Design and Visual Communication at HMKW now work in advertising or media agencies, e.g. as junior art directors, screen designers, app designers, UX designers, communication designers or project managers.

The program is government-approved and accredited by FIBAA (Foundation for International Business Administration Accreditation), Bonn/Vienna/Zurich.



TypeFull time: 6 semesters
DegreeBachelor of Arts (B.A.)
Tuition feesFull-time: 750,- € monthly
MasterSubsequently the HMKW offers the consecutive Master program M.A. Communication Design and Creative Strategies
PDFThe study program in detail: Information flyer as PDF ⤓

News & projects related to the study program

ADC gold for design graduate Max Bartram for his bachelor thesis.learn more


UX and UI Design: Students develop self-help apps in the Interactive Media course. learn more


Final theses & projects: Creativity³ at the design shows in Berlin, Cologne and Frankfurt. learn more


Events related to B.A. Graphic Design and Visual Communication

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Why you should study at HMKW:

⚡ accredited and state-approved

⚡ practical

⚡ modern & creative space

⚡ inspiring international environment