55 Ideas for ALBA Berlin

As part of a collaboration with ALBA BERLIN, students of the B.A. Graphic Design and Visual Communication developed over 50 design and marketing ideas. The project was focused on the question of which formats and articles could be used to address a young target group and how the club's diverse social activities could be promoted.

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ALBA BERLIN is Germany's most successful and largest basketball club. Since 2005, the club has been continuously expanding its youth and social work, cooperating today with more than 200 kindergartens and schools in Berlin and Brandenburg, and now also with HMKW Berlin.

The students were guests at an ALBA game in the Mercedes-Benz Arena as part of the nine-day workshop. Here they analyzed the Visitor Experience before the game, during the game and after the game.

Whether it was an ALBA face filter, fancy merchandise, a sustainable deposit system for fan jerseys or a quiz app with questions about players, matches and club history: The students let their creativity run free in the project and presented their ideas to ALBA BERLIN's communications department at the end of January. Rabea Weihser (Director of Communications & Culture) and Julius Gabele (Social Media) were thrilled with the students' fireworks of ideas. Some of the presented features and designs will now be implemented together with the club.

We would like to thank ALBA BERLIN for the successful and very inspiring collaboration!