HMKW offers the Master of Arts program International Marketing and Media Management at its campusses in Berlin and Cologne.

M.A. International Marketing and Media Management

In the M.A. International Marketing and Media Management program at HMKW, graduates of degrees in general management or the social sciences can specialize in the theory and practice of marketing and media management.

Students will improve their knowledge of both quantitative and qualitative methodology. Topics such as media management and economics, marketing communication, consumer behavior, price and sales management, emerging media markets, digital transformation as well as applied market research are the central parts of the agenda.

Overview

Features:

Specializing in theory and practice of marketing and media management, with an analytical and consultancy-oriented perspective that is highly relevant in the job market

Learning outcomes:

Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context

Type	Full-time or part-time
Degree	Master of Arts (M.A.)
Location	Berlin, Cologne, Frankfurt (Main)
Language	English (Campus Berlin and Frankfurt), German (Campus Cologne: M.A. Internationales Marketing und Medienmanagement) (written work can be submitted in either language of choice)
Tuition fees	Full-time: 670,- € monthly \| Part-time: 449,- € monthly
Duration	Full-time: 4 semesters \| Part-time: 6 semesters

Ideal Candidates

Applicants: Graduates of general or specialized management and communication studies programs

Target Jobs: Media consultant, strategy consultant, marketing manager, media analyst, business analyst, market researcher, business development manager

Modules

General modules: optional subjects e.g. Media Law, Media Asset Management, Media Psychology, Intercultural Management

Specific modules, e.g.: Classical Marketing Communication, Online Marketing Communication, Consumer Behavior, Price and Sales Management, Market Research, Media Management & Economics, Emerging Media Markets, Digital Transformation

Information material

Information flyer (pdf)

How to apply

Please use our Online Application form and attach a PDF of your CV.

Entry requirements

A good or very good degree in general business administration, a specialized area of business administration or in communication studies program (university or university of applied sciences) or
a good or very good degree in another economic or social science (university or university of applied sciences) with at least 20 credit points acquired in a management-related subject
plus internal assessment process

Please note: After your matriculation, we offer you a refund of the uni-assist fee in the amount of 75,00 € if you submit the original receipt to HMKW.

Further information