In the M.A. International Marketing and Media Management program at HMKW, graduates of degrees in general management or the social sciences can specialize in the theory and practice of marketing and media management.
Students will improve their knowledge of both quantitative and qualitative methodology. Topics such as media management and economics, marketing communication, consumer behavior, price and sales management, emerging media markets, digital transformation as well as applied market research are the central parts of the agenda.
Specializing in theory and practice of marketing and media management, with an analytical and consultancy-oriented perspective that is highly relevant in the job market
Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context
|Type||Full-time or part-time|
|Degree||Master of Arts (M.A.)|
|Location||Berlin, Cologne, Frankfurt (Main)|
English (Campus Berlin and Frankfurt), German (Campus Cologne: M.A. Internationales Marketing und Medienmanagement) (written work can be submitted in either language of choice)
|Tuition fees||Full-time: 695,- € monthly | Part-time: on request only|
Full-time: 4 semesters | Part-time: 6 semesters
General modules: optional subjects e.g. Media Law, Media Asset Management, Media Psychology, Intercultural Management
Specific modules, e.g.: Classical Marketing Communication, Online Marketing Communication, Consumer Behavior, Price and Sales Management, Market Research, Media Management & Economics, Emerging Media Markets, Digital Transformation
Please use our Online Application form and attach a PDF of your CV.
Please note: After your matriculation, we offer you a refund of the uni-assist fee in the amount of 75,00 € if you submit the original receipt to HMKW.