Would you like to know more about tomorrow’s top companies and brands and how they became successful? Perhaps you are asking yourself how to implement a strategic and operative marketing concept in order to position and establish a product or service on the international market?
The master’s program International Marketing and Media Management (M.A.) equips you with the international strategic skills, introduces you to the latest marketing trends and provides you with knowledge of both quantitative and qualitative methodology. Dive deep into topics such as media management, economics and marketing communication. In lectures and field trips you will get insights into the fast-paced world of online marketing, consumer behavior, price and sales management, emerging media markets, digital transformation as well as applied market research.
Thanks to the immediate surroundings of the capital city Berlin and the financial centre Frankfurt/Main, students have the ideal conditions to be close to the action of the media business. Major media companies such as Deutsche Welle, ARD and Reuters are represented at both locations. Well-known media agencies, large companies and start-ups have also settled there and provide promising career opportunities.
The intercultural orientation of the study program and the interactive and practice-oriented teaching modules taught in English offer the best possible preparation for a career in international marketing and media management.
Specializing in theory and practice of marketing and media management, with an analytical and consultancy-oriented perspective that is highly relevant in the job market
Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context
The study program focuses on:
Students acquire comprehensive competencies in up-to-date fields of applied marketing and media management, such as the deepening and application of the different areas of the marketing mix, media management and media economics, methodological competencies as well as their application (qualitative and quantitative methods). These intellectual and practical tools for highly qualified professions are specifically developed during the program.
The Master's program M.A. International Marketing and Media Management can be studied at the Berlin and Frankfurt a. M. campuses in English (M.A. International Marketing & Media Management) and at the HMKW location in Cologne in German.
Regardless of the teaching language of the respective degree program, master's theses at HMKW can generally be written in German or English. For examinations, this rule only applies by individual agreement and requires the consent of the lecturer of the respective module.
Applicants: Graduates of undergraduate general or special studies in a business or social science discipline.
Target jobs: Marketing and media managers are in demand in all industrial and service sectors. There is a growing demand for employees especially in the areas of communications planning, market and consumer analysis, and consulting. Typical jobs and responsibilities of marketing and media managers include:
General modules: Elective modules on media law, media asset management, media psychology, intercultural management skills, among others.
Subject-specific modules: including marketing communication, consumer behavior, price and sales management, market research, media management and economics, emerging media markets, digital transformation
The structure and content of the HMKW degree programs are characterized by the division into interdisciplinary and subject-specific competencies.
All HMKW Master's students can choose from seven modules in the areas of fundamentals, technology and human factors, from which a total of three modules are selected.
The subject-specific competencies in the M.A. International Marketing & Media Management program comprise six basic modules, four advanced modules and, as the last module, the Master's colloquium.
The foundation modules include marketing communication, consumer behavior, price and sales management, market research, media management and economics, new media markets, digital transformation with statistics and research projects as well as methodological and practice-oriented modules.
The fourth semester is completed by the final master's colloquium and the writing of the master's thesis as part of an independent research project.
The specific semester schedule is subject to change.
The Master's program M.A. International Marketing and Media Management at HMKW is state-approved by the Berlin Senate Administration.
In addition, the program is accredited and certified by the FIBAA (Foundation for International Business Administration Accreditation). The program thus meets the highest international academic quality standards.
|Type||Full-time or part-time|
|Degree||Master of Arts (M.A.)|
|Location||Berlin, Cologne, Frankfurt (Main)|
English (Campus Berlin and Frankfurt), German (Campus Cologne: M.A. Internationales Marketing und Medienmanagement) (written work can be submitted in either language of choice)
|Tuition fees||Full-time: 695,- € monthly | Part-time: on request only|
Full-time: 4 semesters | Part-time: 6 semesters