M.A. International Marketing and Media Management

Study at HMKW!

Would you like to know more about tomorrow’s top companies and brands and how they became successful? Perhaps you are asking yourself how to implement a strategic and operative marketing concept in order to position and establish a product or service on the international market?

The master’s program International Marketing and Media Management (M.A.) equips you with the international strategic skills, introduces you to the latest marketing trends and provides you with knowledge of both quantitative and qualitative methodology.

⚡ Dive deep into topics such as media management, economics and marketing communication.
⚡ In lectures and field trips you will get insights into the fast-paced world of online marketing.
⚡ Immerse yourself in consumer behavior, pricing and distribution management, new media markets, digital transformation, and applied market research.


Thanks to the immediate surroundings of the capital city Berlin and the financial centre Frankfurt/Main, students have the ideal conditions to be close to the action of the media business. Major media companies such as Deutsche Welle, ARD and Reuters are represented at both locations. Well-known media agencies, large companies and start-ups have also settled there and provide promising career opportunities.

The intercultural orientation of the study program and theinteractive and practice-oriented teaching modules taught in English offer the best possible preparation for a career in international marketing and media management.

Do you have questions or would like to arrange a study consultation? Please contact your preferred study location:

Student Testimonial

"When I think about my studies in HMKW, the first that comes to my mind are the excellent professors who push your limits in order to become a more ‘out of the box’ thinker at work." - Hugo Delgado ➡️ Find out more in the full Interview

"My studies at HMKW gave me the opportunity to get in touch with students and professors coming from all over the world, which makes you grow not only from a personal point of view, but it also prepares you for an international work atmosphere." - Matilda Pastorelli ➡️ Find out more in the full Interview

More testimonials from our students

Study program


Specializing in theory and practice of marketing and media management, with an analytical and consultancy-oriented perspective that is highly relevant in the job market

Learning outcomes:

Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context

The study program focuses on:

  •     the analysis, conception and implementation of marketing campaigns,
  •     the analysis of general economic developments, market structures and corporate strategies in the media industry
  •     the economic and psychological explanation of consumer behavior and decision-making processes

Students acquire comprehensive competencies in up-to-date fields of applied marketing and media management, such as the deepening and application of the different areas of the marketing mix, media management and media economics, methodological competencies as well as their application (qualitative and quantitative methods). These intellectual and practical tools for highly qualified professions are specifically developed during the program.

The Master's program M.A. International Marketing and Media Management can be studied at the Berlin and Frankfurt a. M. campuses in English (M.A. International Marketing & Media Management) and at the HMKW location in Cologne in German.

Regardless of the teaching language of the respective degree program, master's theses at HMKW can generally be written in German or English. For examinations, this rule only applies by individual agreement and requires the consent of the lecturer of the respective module.

The study program in detail: Information flyer as PDF ⤓

Applicants: Graduates of undergraduate general or special studies in a business or social science discipline.

Target jobs: Marketing and media managers are in demand in all industrial and service sectors. There is a growing demand for employees especially in the areas of communications planning, market and consumer analysis, and consulting. Typical jobs and responsibilities of marketing and media managers include:

  •     Marketing in agencies, in corporate marketing departments or as consultants
  •     Market research for market research agencies or institutes or as in-house market researchers
  •     Analysis of business processes and marketing services as an analyst or business intelligence manager
  •     Management consulting

General modules: Elective modules on media law, media asset management, media psychology, intercultural management skills, among others.

Subject-specific modules: including marketing communication, consumer behavior, price and sales management, market research, media management and economics, emerging media markets, digital transformation

The module plan

The structure and content of the HMKW degree programs are characterized by the division into interdisciplinary and subject-specific competencies.

All HMKW Master's students can choose from seven modules in the areas of fundamentals, technology and human factors, from which a total of three modules are selected.

The subject-specific competencies in the M.A. International Marketing & Media Management program comprise six basic modules, four advanced modules and, as the last module, the Master's colloquium.

The foundation modules include marketing communication, consumer behavior, price and sales management, market research, media management and economics, new media markets, digital transformation with statistics and research projects as well as methodological and practice-oriented modules.

The fourth semester is completed by the final master's colloquium and the writing of the master's thesis as part of an independent research project.

The specific semester schedule is subject to change.

  • A good to very good degree from a general or specialized business degree program (university or university of applied sciences) or
  • A good to very good degree in economics or social sciences (university or university of applied sciences)
  • Evidence of the acquisition of at least 20 credit points in economics subjects
  • University-internal selection process

Further information on admission requirements

The Master's program M.A. International Marketing and Media Management at HMKW is state-approved by the Berlin Senate Administration.

In addition, the program is accredited and certified by the FIBAA (Foundation for International Business Administration Accreditation). The program thus meets the highest international academic quality standards.


TypeFull-time or part-time
DegreeMaster of Arts (M.A.)
LocationBerlin, Cologne, Frankfurt (Main)


English (Campus Berlin and Frankfurt), German (Campus Cologne: M.A. Internationales Marketing und Medienmanagement) (written work can be submitted in either language of choice)

Tuition feesFull-time: 850,- € monthly | Part-time: on request only


Full-time: 4 semesters | Part-time: according to module assignment


The study program in detail: Information flyer as PDF ⤓

Get to know lecturers from the Department of Management and Business Studies

Events related to M.A. International Marketing and Media Management

Why you should study at HMKW:

⚡ accredited and state-approved

⚡ practical

⚡ modern & creative space

⚡ inspiring international environment



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