Which degree program/course do you teach? Which module?
Emerging Media Markets (and in the past Digital Transformation, Digital Marketing Lab)
What special practical expertise do you contribute to your teaching?
Implementation of digital marketing as well as transformation and innovation projects as part of my activities at global digital publishers (e.g. WIRED Magazine and Vice Media Group)
What comes to mind when you think about recent practice projects at HMKW?
I always look back with pleasure on the students' project work on various industry trends, in which they developed their own strategies for the digital transformation of (media) companies, for example.