What comes to mind when you think about your studies at HMKW?
For me, studying at HMKW Berlin was both a challenge and a success. Only a handful of courses were held on-site throughout four semesters due to COVID-19. Although it was hard to focus on online lectures at first, lecturers tried their best to support students to be as engaged as possible using various materials such as case studies, hands-on experiences, etc. I would like to especially thank Prof. Dr. Knuth and Prof. Dr. Kilian.
Why did you decide to study “M.A. International Marketing and Media Management”? And what made you choose HMKW Berlin?
Such an exciting curriculum! I studied German language and culture and business administration as a double major. When I was consulting marketing strategies for eye practices in Korea, I recognized that in-depth business knowledge is crucial for my future career in the field of marketing. With basic German skill, Germany was my first option to study abroad but I desired for English courses and more hands-on experiences than theory.
Among numerous curricula, the one at HMKW was a perfect match for my needs. As expected, or even better than expected, it was the right choice.
What is your current job position?
Currently, I am a full-time employee as a Global Practice Development Consulting (PDC) Manager at Carl Zeiss Meditec AG in Berlin. Using the strategic marketing approaches I learned at HMKW, I work on developing strategies for surgical ophthalmic practices (eye clinics) to achieve business success.