Jost von Petersdorff-Campen and Jana Kleinemeier

Which degree program/course do you teach? Which module?

We are teaching the course "Business Intelligence, Data Science and Data Visualization" for master students of the program "International Marketing and Media Management".

What special practical expertise do you contribute to your teaching?

Every day, we support companies in gaining knowledge from data. To do this, we always have to define questions and answer them using structured and unstructured data with the help of statistical and artificial intelligence models. The use cases of Data Science are almost endless and range from price prediction models to natural language recognition. We try to give students an overview of possibilities so that they can later answer business questions themselves by using data analysis.

What comes to mind when you think about recent practice projects at HMKW?

Last semester, students had to go through each step of the Data Science workflow during a project from data cleaning to modeling. It was fun to see how the students approached the problem in different ways and how they successfully solved it.

Jost von Petersdorff-Campen at LinkedIn
Jana Kleinemeier at LinkedIn