At the graduation ceremony in the Phorms Theater, the newly graduated students were honored by the university management and teaching staff and given a ceremonial farewell.

In his guest lecture, HMKW alumnus Mamoun Taharraoui offered the students of Prof. Dr. Thomas Petzold from the Department of Management and Business Studies the opportunity to gain exciting and exclusive first-hand insights into starting a career in the context of two of today's most influential social media platforms.

On Saturday, November 18, 2023, HMKW gathered in Frankfurt for a special event: the graduation ceremony of our graduates.

For 61 Berlin graduates, a new phase in their lives officially began this Saturday: at the graduation ceremony in the Phorms Theater, they were honored and given a ceremonial farewell by the university administration and their lecturers.

In the exciting guest lecture series "Emerging Media Markets" led by Prof. Dr. Ingo Knuth, Master students discovered the success factors of advertising marketing. As part of the Master's program M.A. International Marketing and Media Management, the series offered students deep insights into the world of constantly changing media markets.

How do I start my own business and what are the latest trends in entrepreneurship and business management? In the last weeks, students from the study programs B.A. Media and Event Management and B.A. Digital Marketing and E-Commerce had the perfect opportunity to talk to business founders and other experts from the field of entrepreneurship in a series of guest lectures initiated by Prof. Dr. Thomas Petzold.

Just in time for the start of the summer semester 2023, the first-year students in the HMKW Bachelor's and Master's programs will be ceremoniously enrolled.

For 35 Berlin graduates, a new phase in their lives officially began this Saturday: at the graduation ceremony in the Phorms Theater, they were honored and given a ceremonial farewell by the university administration and their lecturers.

With the marketing know-how she acquired during her master's studies, Fang Wen Hsiao has managed to jump into her dream job. In her new role as Junior Performance Marketing Manager, she analyzes and optimizes online campaigns. Here she tells us more about her time at HMKW, the M.A. International Marketing and Media Management study program, and her plans for the future.