What comes to mind when you think about your studies at HMKW?
The many excellent lecturers, great fellow students and the student’s magazine obacht_, which we founded.
You acquired a Bachelor of Arts in Journalism and Corporate Communications at HMKW Berlin. What is your current job position?
I have been working as an Account Strategist at Google in Dublin for two weeks. Google has its European headquarters here. My job is assigned to sales, I work for the German market and support clients and media agencies. My work is mainly focused on strategy. We want to offer the best marketing solutions to our clients and ensure that clients and their companies are constantly growing.
Did you get any further work experiences prior to your current position that you would like to share with us?
In Berlin I worked for 4 years at Axel Springer in the digital unit Bonial.com, two years of that time as a working student. In the sales team, I worked as a key account manager in vertical food retailing. I mainly was supporting clients.
When did you figure out your preferred career path? How much was your choice influenced by the compulsory internship?
As a working student I was already able to gain a lot of practical experience. I would also recommend every student to gain work experience in companies as early as possible. That way you get a perfect overview of possible jobs and departments. For example, through my work in the HR department during my time as a working student I discovered my enthusiasm for sales.
Why did you decide to study “Journalism and Corporate Communications”? And what made you choose HMKW Berlin?
I really liked the combination of the both subjects journalism and corporate communications. I wanted to study journalism, but I would have liked to have an additional subject, because areas like marketing always appealed to me. Five years ago, a course of study like the B.A. Journalism and Corporate Communications wasn't very common, so I decided to study at HMKW.
Which contents of your studies are part of your current job? How do your studies help you in your work routine?
Immediately, Ms Blacher-Schwake's course comes to mind. It was very practice-oriented and part of the module Online Strategies. The course helped me a lot and I still like to think back to everything useful I learned in this class.