News from the Psychology Department

45 patterns for sustainable business models

Companies are increasingly faced with the task of operating sustainably. But how can they create not just economic but also ecological and social value in a sustainability-oriented manner? In the new book "Sustainable Business Model Design," HMKW professor Henning Breuer, together with Florian Lüdeke-Freund and Lorenzo Massa, presents 45 business models that focus on sustainable innovation and business design.

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Why it could also be beneficial to consume more hedonistically when we are stressed

[Translate to englisch:] Stress can lead to increased consumption of sweets. (Photo: Quang Nguyen Vinh/Pexels)

How is it, although we are otherwise so self-disciplined and sensible, that we increasingly eat snacks, go shopping, watch series or consume social media when we are feeling stressed? Anna Balleyer, research assistant in the Department of Psychology at HMKW Berlin, has been studying the effects of consumption on the human psyche since her master's thesis. In a new study, she examined to what extent hedonistic consumption can also help reduce stress.

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Enrollment for summer semester 2022

Applause for the new students at HMKW in the summer semester 2022.

A warm welcome to HMKW: HMKW's first bachelor's and master's degree students will be ceremonially enrolled at all three campuses during the first days of April. The Cologne campus made the start, Berlin had its ceremony today. Frankfurt will welcome their students tomorrow.

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Study on advertising breaks

Prof. Dr. Sven Dierks, Prof. Dr. Eva-Maria Eick. Photos by Werner Siess

In a study, HMKW professors Dr. Eva-Maria Eick and Dr. Sven Dierks from the Psychology Department used the emotion recognition tool TAWNY to reveal the effects of an advertising interruption on viewers.

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Awarding of the "Germany Scholarships"

Logos of the Deutschlandstipendium and HMKW

The winners of the Deutschlandstipendium starting in the winter semester 2021/22 have been announced: Congratulations to two Bachelor's and two Master's students from different HMKW degree programs and all three HMKW locations!

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