The M.A. Communication Design and Creative Strategies is a future-proof program. It provides key competencies expected from creative heads in management positions, focusing on aesthetic production in advertising, marketing and visual communication. The aim is to master the entire design-oriented process of value creation both in theory and practice.
„I can trust my judgement on design decisions, follow the guidelines set by our internal design team, and create and present my own designs for web projects thanks to my experiences in the Communication Design course. I think about user experience and use design thinking as part of my work on the web daily.“ –
„The most important thing I liked the most during my studies at HMKW was the lectures about branding, creative strategies, and design management, which gave me a new perspective on visual designs since my previous education background was mainly about fine art and the artistry aspect of designs.“ –
Integration of theory and practice of design:
The ability to carry out the roles and responsibilities associated with the position of Art Director and other management positions held by creative talents, within the framework of the ever-increasing convergence of print, online, broadcast and mobile media.
|Type||Full-time or part-time|
|Degree||Master of Arts (M.A.)|
|Location||Berlin, Cologne, Frankfurt a. M.|
German (Campus Cologne), English (Campus Berlin, Campus Frankfurt a. M.)
(Written work can be submitted in either language of choice)
|Tuition fees||Full-time: 695,- € monthly | Part-time: on request only|
Full-time: 4 semesters | Part-time: 6 semesters
Graduate Luisa Barbero talks here about her experience as a freelance designer and video editor.
Please use our Online Application form and attach a PDF of your portfolio.
Please include in your portfolio:
– a title page (“cover”),
– your cv,
– a very brief summary of the written part of your Bachelor thesis (if available),
– motivation letter (max. 250 words),
– min. three comprehensive graphic design works created by you (or with a clearly indicated contribution from you),
– including a description of the work,
– and a documentation of the design process.
(all bundled in a multipage PDF)
A good or very good degree in design, fine arts or equivalent degree (university or university of applied sciences)
Please note: After your matriculation, we offer you a refund of the uni-assist fee in the amount of 75€ if you submit the original receipt to HMKW.