M.A. Communication Design and Creative Strategies

HMKW: Master of Arts M.A. Communication Design

M.A. Communication Design and Creative Strategies

The M.A. Communication Design and Creative Strategies is a future-proof program. It provides key competencies expected from creative heads in management positions, focusing on aesthetic production in advertising, marketing and visual communication. The aim is to master the entire design-oriented process of value creation both in theory and practice.

Overview

Features:

Integration of theory and practice of design:

latest developments in research and analysis of design and creativity
practical work and art direction projects

Learning outcomes:

The ability to carry out the roles and responsibilities associated with the position of Art Director and other management positions held by creative talents, within the framework of the ever-increasing convergence of print, online, broadcast and mobile media.

Type	Full-time or part-time
Degree	Master of Arts (M.A.)
Location	Berlin, Cologne, Frankfurt a. M.
Language	German (Campus Cologne), English (Campus Berlin, Campus Frankfurt a. M.) (Written work can be submitted in either language of choice)
Tuition fees	Full-time: 670,- € monthly \| Part-time: 449,- € monthly
Duration	Full-time: 4 semesters \| Part-time: 6 semesters

Information material

Information flyer (pdf)

Ideal candidates

Applicants: Graduates of creative study programs, especially those who majored in design or fine arts
Target jobs: Designer (self-employed or in employment), Art Director, Communications Designer, Creative Director

Modules

General modules: Media Law, Media Asset Management, Media Psychology, Intercultural Management

Specific modules e.g.: Critical & Creative Thinking, Design & Social Research, Creative Design Processes, Advertising Technology, Design Management, Creative Leadership

Websites of the Department of Design

Student Testimonials

Kathryn Lawrence studied M.A. Communication Design. Now she is working as Junior Frontend Developer.

Melina Mavromichali is studying for an M.A. in Communication Design at HMKW's Berlin campus.

Christy Ioannidou is in the second semester of the M.A. Communication Design at HMKW Berlin.

How to apply

Please use our Online Application form and attach a PDF of your portfolio.

Please include in your portfolio:
– a title page (“cover”),
– your cv,
– a very brief summary of the written part of your Bachelor thesis (if available),
– motivation letter (max. 250 words),
– min. three comprehensive graphic design works created by you (or with a clearly indicated contribution from you),
– including a description of the work,
– and a documentation of the design process.

(all bundled in a multipage PDF)