News Career start as Junior Performance Marketing Manager
With the marketing know-how she acquired during her master's studies, Fang Wen Hsiao has managed to…
Emerging Media Markets: The very latest marketing trends presented by experts. Find out more
Field trips, projects, guest lectures and more - here's an overview of the Department's news. Find out more
Interviews with professors and lecturers from the Department of Management and Business Studies. Find out more
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Successful career start in the marketing department of Carl Zeiss Meditec AG
Yeana Lee found her dream study program with the M.A. International Marketing and Media Management at HMKW. After graduation, she is now working in marketing at Carl Zeiss Meditec AG, developing strategies for surgical ophthalmic practices. In this interview, she tells us more about the highlights of her studies as well as about her new job.