The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital transformation process of our society and culture. The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.
New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.
July 13, 2020 - 1 pm: Prof. Dr. Murphy - Content is King: Writing for PR and Marketing in a Digital Age
July 27, 2020 - 1 pm: Prof. Dr. Kilian - Why are we aroused by advertisements? Emotions, humour and the element of surprise
General Modules: Optional subjects e.g. Media Law, Media Asset Management, Media Production, Intercultural Management, Media Psychology
Specific Modules e.g.: Methodology subjects (e.g. Market Research, Consumer Behavior, Decision Making and Behavioral Finance), subjects on Public Relations (e.g. PR Theories & Models, Strategic Communication, PR Labs about guerilla campaigning and viral communication), subjects on Digital Marketing (e.g. Online Marketing Communication, Classical Marketing Communication)
A high level of proficiency in communication and promotion via new and classical pr and marketing channels
|Type||Full-time: 4 semesters (24 months)|
|Degree||Master of Arts (M.A.)|
|Location||Berlin, Cologne, Frankfurt a.M.|
German (Campus Cologne: M.A. Public Relations und Digitales Marketing), English (Campus Berlin, Frankfurt a. M.)
(Written work can be submitted in either language of choice)
|Tuition fees||Full-time: 670,- € monthly|
Winter term (October); Summer term (April)
Please use our Online Application form and attach a PDF of your CV.
Very good degree in one of the areas mentioned (university or university of applied sciences)
Please note: After your matriculation, we offer you a refund of the uni-assist fee in the amount of 75,00 € if you submit the original receipt to HMKW.