M.A. Public Relations and Digital Marketing

The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture. The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.

New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.

Student Testimonial

"I was looking for a program that could combine both creative and analytical elements, a program that could really push me further professionally. HMKW really stood out from the other options, it was a combination of a great program in one of the most interesting cities."
Jesuina Januario


Learning outcomes:

A high level of proficiency in communication and promotion via new and classical pr and marketing channels

TypeFull-time: 4 semesters (24 months)
DegreeMaster of Arts (M.A.)
LocationBerlin, Cologne, Frankfurt a.M.


German (Campus Cologne: M.A. Public Relations und Digitales Marketing), English (Campus Berlin, Frankfurt a. M.)

(Written work can be submitted in either language of choice)

Tuition feesFull-time: 695,- € monthly


Winter term (October); Summer term (April)

Information material

Information flyer (pdf)


General Modules: Optional subjects e.g. Media Law, Media Asset Management, Media Production, Intercultural Management, Media Psychology

Specific Modules e.g.: Methodology subjects (e.g. Market Research, Consumer Behavior, Decision Making and Behavioral Finance), subjects on Public Relations (e.g. PR Theories & Models, Strategic Communication, PR Labs about guerilla campaigning and viral communication), subjects on Digital Marketing (e.g. Online Marketing Communication, Classical Marketing Communication)

Ideal Candidates

Applicants: Graduates in communication, media or marketing study programs

Target Jobs: PR or marketing strategist in communication agencies, officer in or head of communication division of companies


The program is government-approved and accredited by FIBAA (Foundation for International Business Administration Accreditation), Bonn/Vienna/Zurich.

Student Testimonials

Student Ayesha Samia talks about her experiences during her studies and as a working student at Crealytics, a Berlin-based digital marketing agency.

Jesuina Januario, a student of M.A. Public Relations and Digital Marketing, already devotes herself to her great passion, podcasts, as a working student at Blinkist.

How to apply

Please use our Online Application form and attach a PDF of your CV. 

Entry requirements 

  • Very good degree in one of the areas mentioned (university or university of applied sciences) 

  • plus internal assessment process

Please note: After your matriculation, we offer you a refund of the uni-assist fee in the amount of 75,00 € if you submit the original receipt to HMKW.

Further information


Jon M. Gerdes

Head of Study Advisory


+49 (0)30 / 4677693 - 36


John Boerop

Head of Study Advisory Cologne


+49 (0)221 / 22 21 39 - 33


Ellen Walliser

Head of Study Advisory Frankfurt


Phone: +49 (0)69 / 50 50 253 - 93