What comes to mind when you think about your studies at HMKW?
The studies at HMKW have enabled me to realize my full potential. The studies here gave me experiences along with opportunities in the real word in regards to my career. My studies at HMKW were an amazing opportunity for me to gain practical experience and learn. Especially by working with open minded and interesting individuals from many different backgrounds with interesting perspectives.
Why did you decide to study “M.A. Public Relations and Digital Marketing”? And what made you choose HMKW Berlin?
After working at a digital marketing agency, I knew I wanted to complete a master’s degree in the same field, while researching for universities. HMKW had everything I was looking for, and more. I knew I wanted to be in an international city, and this couldn’t have been more perfect!
Did you get any work experiences prior to your master’s degree that you would like to share with us?
I did have some prior work experience. The most exciting was with BBC breakfast in the United Kingdom, where I got to experience an insight into the media industry and how it is run from the inside. I got to see how their digital marketing department is operated, and how everything is organized! It was all quite interesting to see.
You are currently working at Crealytics, a digital marketing agency based in Berlin. Please tell us more about your work: What do you like most about your current job position? What is your biggest challenge?
It’s thrilling to have a look into the digital side of the marketing world from within, and see how an agency focusing on SEA works. As someone who hadn’t seen the inner workings of an SEA campaign, it’s great that I have now learned all about it! Looking at ads online now stand out in a way they never have before to me! The best thing about my work is that Crealytics provides me with many workshops and trainings about challenging new tools and processes. Through which I gained a lot of knowledge. I am still continuing to learn everyday, and I appreciate that I can approach anyone within the organization when I have any questions or queries. They are all extremely helpful.
The biggest challenge I face at the moment is (like many) working from home due to the pandemic. I enjoyed working from the office alongside my colleagues. It is definitely not the same working from home. Sometimes, it is difficult to stay motivated.