The development of a landing page for the Kreuzberg restaurant Soup Guerilla demonstrates how digital transformation can be applied in an exemplary way. The goal of the project was to develop a product in the sense of human-centered design and in collaboration with the restaurant that not only simplifies customer processing for the owners, but above all optimizes the experience for the guests.

After an intensive analysis of the traditional colorful masks of Beijing Opera Jiawei Xu (M.A. Communication Design) has created own mask designs that form the basis for a new advertising campaign for the brand Nongfu Spring. New at HMKW: For the first time the master colloquium took place online via Skype.

Following the theoretical part of his bachelor thesis "City + Coat of Arms / Tradition & Modernism", Daniel Schreck (B.A. Graphic Design and Visual Communication) created a redesign concept for the city of Leipzig that helps refreshing the existing corporate image.