On November 24th and 25th, the audience at the trade fair in Arena Berlin had the opportunity to stay updated on current trends and developments in the event landscape. Students, staff, and alumni of Media University seized the chance to engage with partners and exhibitors, discussing innovations in event management and establishing new connections. This year, Media University had its own booth at the fair, and Prof. Dr. Lorenz Pöllmann presented the approach of the BA program in Media and Event Management in a lecture. A summary of the highlights from the fair is available in our FOF Film on YouTube.