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The masks of Beijing Opera as inspiration for an advertising campaign

After an intensive analysis of the traditional colorful masks of Beijing Opera Jiawei Xu (M.A. Communication Design) has created own mask designs that form the basis for a new advertising campaign for the brand Nongfu Spring. New at HMKW: For the first time the master colloquium took place online via Skype.

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Dance Notation: Exploring a new visual language

How can dance movements be translated into a visual language? In her bachelor thesis Elansa Czech has been investigating potentials for a radically new dance notation. How can a visual abstraction of dance add to the creation of a playing field and to the analysis of movements? Her research is based on the analysis of older dance notations from Rudolf von Laban and Pierre Beauchamp amongst others.

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