Data protection declaration

Welcome to the website of HMKW Hochschule für Medien, Kommunikation und Wirtschaft GmbH (hereinafter referred to as HMKW). Thank you for visiting and for your interest in our services.

As operator of this website, HMKW receives data related to your visit to the site via its hosting provider and other third party service providers. We therefore would like to inform you about the protection of personal data on our website.

 

Personal data

According to the Federal Data Protection Act (BDSG), personal data are individual details about personal or factual circumstances of a specific or identifiable natural person (the person concerned). These include, for example, your name, address, date of birth or e-mail address.

 

Principle of anonymous data usage

Unless otherwise stated in the following sections, no personal data is collected, processed or used when visiting our website. However, when accessing our website, some anonymized information is collected, processed and / or used for statistical purposes, for purposes of website improvement and for the purpose of ensuring website accessibility. However, we can not use this information to identify individual users. The following are the data collected:

  • IP address*
  • Type of device using the internet
  • Operating system and version
  • Type and version of the web browser
  • Visited pages on www.hmkw.de
  • Source (previous page and / or page type)
  • Success / status of access during website visit
  • Time and duration of the website visit

*localization of the IP address is not possible for the HMKW as operator of the website. However, this excludes the basic possibility of localizing IP addresses through the network operator.

 

Purpose limitation and consent

An exception regarding the collection of personal data applies only if you voluntarily enter your data on our website and expressly declare your consent. This is the case, for example, if you email us, or if you fill out a form that requires personal data stating that you agree to the collection and use of this information. We assure confidential treatment of your data in accordance with the latest principles of data protection and its use is limited exclusively to the purpose of processing your request. There will be no use of your data for other purposes without your express consent. You may at any time revoke your consent for future use. Please contact our data protection officer Mr. Claus Wüstenhagen (contact details at the end of this website).

 

Application process

If you apply electronically, your data will be used exclusively to process your application. Please note that applications that you send by e-mail will be transmitted unencrypted. A transfer via the online application form will be encrypted through secure Hypertext Transfer Protocol (https).

In the case of a successful application and a contract to study at HMKW, your data will be transferred to the Intranet, where they will be stored for the duration of your studies.

 

Use of the customer relationship management (CRM) software HubSpot

HubSpot is a software company headquartered in the USA (imprint in German on legal.hubspot.com/de/impressum and contact details of the international headquarters and offices on www.hubspot.com/company/contact) and a branch within the European Union in Ireland: HubSpot European Office, Ground Floor, Two Dockland Central, Guild Street, Dublin 1, Ireland, Telephone: +353 1 5187500

If you make contact via a form integrated on the HMKW website (e.g. applying for a study place, requesting information material, making general contact, registering for our event mailings/newsletter or registering for attending an event), the data you enter will be collected, stored and made editable for us via the CRM provider HubSpot. This presupposes that you have given your consent for the respective purpose in the form - and, if desired, also for other of the above-mentioned purposes. According to Art. 28 GDPR, HMKW has concluded a Data Processing Agreement (DPA) with HubSpot; You can find information on this at https://legal.hubspot.com/dpa . In point 7, the provisions for European data are presented in particular. Information specifically on GDPR compliance can be found at https://www.hubspot.com/data-privacy/gdpr

 

Cookies and web analytics services

We also use so-called cookies to improve our online presence. Cookies are text information files that your web browser stores on your device (computer or other internet-enabled device) when you open one of our web pages. These contain no personal data.

Most browsers automatically accept cookies, but offer the option of not accepting cookies or send a warning before saving them. These settings can be adjusted in your web browser. Please be aware that if you do this you may not be able to use the full functionality of this website.

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics also uses cookies. The information generated by cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. However, as we use IP anonymization, your IP address will be truncated by Google beforehand within member states of the European Union or other parties to the Agreement in the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and then shortened there. On behalf of the operator of this website, Google will use this information to document and evaluate the use of the website and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics as part of Analytics will not be merged with other Google data.

In addition, you may prevent the collection by Google of the data generated by the cookies and related to your use of the website (including your IP address), as well as the processing of this data by Google, by downloading and installing the browser plug-in available via this link [http://tools.google.com/dlpage/gaoptout?hl=en].“

 

Use of social media

HMKW Hochschule für Medien, Kommunikation und Wirtschaft is active on the following social media pages:

Facebook: hmkw.medienhochschule

X/Twitter: hmkwhochschule

Instagram: hmkw.medienhochschule, hmkw.bln, hmkw.cgn, hmkw.ffm

YouTube: hmkw.medienhochschule

TikTok: hmkw.medienhochschule

Xing: HMKW Hochschule für Medien, Kommunikation und Wirtschaft

LinkedIn: HMKW Hochschule für Medien, Kommunikation und Wirtschaft

Vimeo: HMKW

 

The operation of our social media profiles and the associated processing of personal data is based on our legitimate interest in contemporary ways of informing and communicating with stake-holders and interested parties pursuant to Art. 6 para. 1 lit. f DSGVO. If consent to data processing is obtained, the processing is based on Art. 6 (1) lit a DSGVO. Further information on the processing of personal data on our social media presences as well as information on the assertion of your data subject rights (including the right to information and objection) are described below:

 

Facebook

This site incorporates links to the social networking site Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook links can be recognized by the Facebook logo or the hyperlink with the URL element "facebook.com". By clicking the link, a direct connection is established between your browser and the Facebook server. If you are logged in with your personal account on Facebook, Facebook will be informed that you have visited our site with your IP address. As a result, Facebook can associate the visit to our website with your user account. We would like to point out that we as the provider of this website do not receive any information about the content of the transmitted data or how they are used by Facebook. For more information, please see the Facebook Privacy Policy: https://www.facebook.com/policy.php. If you do not want Facebook to be able to connect the visit of our pages with your Facebook user account, please refrain from clicking Facebook links on our pages or, alternatively, log out of your Facebook account beforehand.

X/Twitter-Links

This site includes links to the service Twitter, Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. If you have a Twitter account and share content from other sites, for instance via the "re-tweet" feature, the sites you visit will be linked to your Twitter account and shared with other users. In addition this data will be transmitted to Twitter. Please note that we as the provider of these web pages do not receive any information about the content of the transmitted data and their use by Twitter. For more information, please see Twitter’s Privacy Policy: https://twitter.com/privacy. You can change your privacy settings on Twitter in the account settings at https://twitter.com/account/settings

Google+-Link

This site contains a link to Google+, the provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. It can be recognized by the Google+ logo. Collection and dissemination of information: On Google+ you can publish information. If you are logged into a Google Account you will receive personalized content from Google and our partners via the Google+ button. Google stores both the information that you ‘+1-ed’ a certain piece of content, as well as information about the page you were viewing when you clicked +1. The content that you +1 appears in Google services along with your profile name and photo, for instance in search results or in your Google profile, but potentially also on websites and in online ads. To use the Google +1 button, you will need a globally visible, public Google profile that, at the very least, needs to display the name you chose for your profile. Google uses this name in all its services. This name may potentially also replace other names you use when sharing content through your Google Account. The identity of your Google profile may be displayed to people who know your email address or who have other pieces of information about your identity. Use of the information collected: In addition to the purposes described above, the information you provide will be used in accordance with the applicable Google Privacy Policy. Google may compile and publish aggregated statistics on users' +1 activity, or share it with other users and partners, such as publishers, advertisers, or affiliate websites.

Google Maps-Plugin

On this website there are plugins from Google Maps, provider is the Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. These are interactive maps; they are used to give directions, or to illustrate our international cooperations. When you visit those pages that contain Google Maps, your browser establishes a connection to the Google servers. Google transmits the content of the map directly to your browser. To the best of our knowledge, Google collects data about the date and time of your visit to our website, the URL of the website you are visiting, your IP address and, if you use the Route Planning, the entered start or destination address. Google may process user-related data for further purposes and to a greater extent, but this is beyond our knowledge. If you want to prevent Google from collecting data about your visit to our website via our Maps plug-in, you can deactivate JavaScript in the settings of your browser. The use of the map service is then no longer possible. For more information, see the Google Privacy Policy: https://policies.google.com/privacy?hl=en.

Instagram-Links

This site includes links to the web service Instagram, provider Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. If you are logged into your Instagram account and click on a link from our website to Instagram, Instagram may associate your visit to our pages with your account. We point out that we as the provider of the pages receive no information about the content of the transmitted data and their use by Instagram. For more information, see the Instagram Privacy Policy: https://instagram.com/about/legal/privacy/.

Xing-Link

On this website there is a link to a page on the professional network Xing, provider XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. This can be recognized by the Xing logo; clicking on this logo will take you to the company profile of HMKW Hochschule für Medien, Kommunikation und Wirtschaft. To the best of our knowledge there is no storage of personal data by Xing. They neither save IP addresses nor evaluate your usage behavior. For more information, please see Xing's Privacy Policy: https://privacy.xing.com/en/ privacy_policy

LinkedIn-Link

On this website there is a link to our page on the professional network LinkedIn, provider LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. It can be recognized by the LinkedIn logo. Clicking on this logo will establish a connection to the LinkedIn servers. LinkedIn will be informed that you have visited our website with your IP address. If you click the "Recommend" button on LinkedIn while logged in to LinkedIn with your personal account, LinkedIn can associate your visit to our website with your user account. We point out that we as the provider of these pages have no information about the content of the transmitted data or on how they are used by LinkedIn. For more information, please visit LinkedIn's Privacy Policy: https://www.linkedin.com/legal/privacy-policy.

YouTube-Links

Our website includes links to the video platform YouTube , Provider YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. These are embedded as playable videos in posts on our pages. We use YouTube in enhanced privacy mode. According to YouTube, this mode prevents YouTube from storing information about visitors to this site before they watch the video. However, sharing data with YouTube partners is not necessarily excluded by this mode. YouTube connects to the Google DoubleClick network, whether you watch a video or not. When you launch a YouTube video embedded in our site, it will connect to the YouTube servers. YouTube is told which of our pages you have visited. If you are logged in with your personal YouTube account, YouTube can associate your surfing behavior directly with your profile. If you do not want this, please log out of your YouTube account. In addition, after starting a video, YouTube will store various cookies on your device. This will provide YouTube with information about your visit to our website. Among other things, information is used by YouTube to gather information for video statistics, to improve usability and to prevent fraud. You can delete these cookies from your device. YouTube may, after launching any video, continue data processing over which we have no control. For more information, see the YouTube Privacy Policy: http://www.youtube.com/t/privacy_at_youtube.

TikTok

Our website may contain links to TikTok (browser or app version) or our TikTok account. These can be recognized by the TikTok logo or the URL component "tiktok.com". When you click on the link, a direct connection is established between your browser and the TikTok server. If you are logged in with a personal account at TikTok, TikTok can assign the visit of our site to your TikTok account. At https://www.tiktok.com/legal/page/eea/privacy-policy/en-US, you will receive detailed information in connection with the visit and use of TikTok, for example on the type and scope of the collection, use or processing of personal data. The contact details of the platform for users from the European Economic Area and Switzerland are TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland. For users in the United Kingdom: TikTok Information Technologies UK Limited, 4 Lindsey Street, Barbican, London, EC1A 9HP, United Kingdom.

If you do not want TikTok to be able to assign your visit to our pages to your TikTok account, please do not click on the corresponding links on our pages.

 

Data security

To protect your data against misuse, loss, destruction or access by unauthorized persons, we have taken extensive technical and organizational measures. These are subject to continuous monitoring and development.


Asserting your rights

In accordance with our legal obligation we will gladly inform you what data of yours, if any, have been stored by us. You also have the right to correct, block or delete your data. On request, we will gladly provide you with our Public Procedures Directory, in which we have summarized the data required under §§ 4e, 4g BDSG.

If you have any questions about data protection and the processing of your personal information, please contact our data protection officer Mr. Claus Wüstenhagen. He is also more than happy to assist you with propositions, requests for information, suggestions or complaints. Contact details:

SECUFIDES GmbH, Mr. Claus Wüstenhagen, Brünhildestraße 25, 14542 Werder (Havel)

Phone:   +49 (0) 3327 / 741 82 42                  

Mobile: +49 (0)171 – 93 21 332        

E-mail:   wuestenhagen (at) secufides.de