Welcome to the website of HMKW Hochschule für Medien, Kommunikation und Wirtschaft GmbH (hereinafter referred to as HMKW). Thank you for visiting and for your interest in our services.
As operator of this website, HMKW receives data related to your visit to the site via its hosting provider and other third party service providers. We therefore would like to inform you about the protection of personal data on our website.
According to the Federal Data Protection Act (BDSG), personal data are individual details about personal or factual circumstances of a specific or identifiable natural person (the person concerned). These include, for example, your name, address, date of birth or e-mail address.
Principle of anonymous data usage
Unless otherwise stated in the following sections, no personal data is collected, processed or used when visiting our website. However, when accessing our website, some anonymized information is collected, processed and / or used for statistical purposes, for purposes of website improvement and for the purpose of ensuring website accessibility. However, we can not use this information to identify individual users. The following are the data collected:
*localization of the IP address is not possible for the HMKW as operator of the website. However, this excludes the basic possibility of localizing IP addresses through the network operator.
Purpose limitation and consent
An exception regarding the collection of personal data applies only if you voluntarily enter your data on our website and expressly declare your consent. This is the case, for example, if you email us, or if you fill out a form that requires personal data stating that you agree to the collection and use of this information. We assure confidential treatment of your data in accordance with the latest principles of data protection and its use is limited exclusively to the purpose of processing your request. There will be no use of your data for other purposes without your express consent. You may at any time revoke your consent for future use. Please contact our data protection officer Mr. Claus Wüstenhagen (contact details at the end of this website).
If you apply electronically, your data will be used exclusively to process your application. Please note that applications that you send by e-mail will be transmitted unencrypted. A transfer via the online application form will be encrypted through secure Hypertext Transfer Protocol (https).
In the case of a successful application and a contract to study at HMKW, your data will be transferred to the Intranet, where they will be stored for the duration of your studies.
Use of the customer relationship management (CRM) software HubSpot
HubSpot is a software company headquartered in the USA (imprint in German on legal.hubspot.com/de/impressum and contact details of the international headquarters and offices on www.hubspot.com/company/contact) and a branch within the European Union in Ireland: HubSpot European Office, Ground Floor, Two Dockland Central, Guild Street, Dublin 1, Ireland, Telephone: +353 1 5187500
If you make contact via a form integrated on the HMKW website (e.g. applying for a study place, requesting information material, making general contact, registering for our event mailings/newsletter or registering for attending an event), the data you enter will be collected, stored and made editable for us via the CRM provider HubSpot. This presupposes that you have given your consent for the respective purpose in the form - and, if desired, also for other of the above-mentioned purposes. According to Art. 28 GDPR, HMKW has concluded a Data Processing Agreement (DPA) with HubSpot; You can find information on this at https://legal.hubspot.com/dpa . In point 7, the provisions for European data are presented in particular. Information specifically on GDPR compliance can be found at https://www.hubspot.com/data-privacy/gdpr
Cookies and web analytics services
We also use so-called cookies to improve our online presence. Cookies are text information files that your web browser stores on your device (computer or other internet-enabled device) when you open one of our web pages. These contain no personal data.
Most browsers automatically accept cookies, but offer the option of not accepting cookies or send a warning before saving them. These settings can be adjusted in your web browser. Please be aware that if you do this you may not be able to use the full functionality of this website.
In addition, you may prevent the collection by Google of the data generated by the cookies and related to your use of the website (including your IP address), as well as the processing of this data by Google, by downloading and installing the browser plug-in available via this link [http://tools.google.com/dlpage/gaoptout?hl=en].“
Use of social media
HMKW Hochschule für Medien, Kommunikation und Wirtschaft is active on the following social media pages:
Instagram: hmkw.medienhochschule, hmkw.bln, hmkw.cgn, hmkw.ffm
Xing: HMKW Hochschule für Medien, Kommunikation und Wirtschaft
LinkedIn: HMKW Hochschule für Medien, Kommunikation und Wirtschaft
The operation of our social media profiles and the associated processing of personal data is based on our legitimate interest in contemporary ways of informing and communicating with stake-holders and interested parties pursuant to Art. 6 para. 1 lit. f DSGVO. If consent to data processing is obtained, the processing is based on Art. 6 (1) lit a DSGVO. Further information on the processing of personal data on our social media presences as well as information on the assertion of your data subject rights (including the right to information and objection) are described below:
Our website may contain links to TikTok (browser or app version) or our TikTok account. These can be recognized by the TikTok logo or the URL component "tiktok.com". When you click on the link, a direct connection is established between your browser and the TikTok server. If you are logged in with a personal account at TikTok, TikTok can assign the visit of our site to your TikTok account. At https://www.tiktok.com/legal/page/eea/privacy-policy/en-US, you will receive detailed information in connection with the visit and use of TikTok, for example on the type and scope of the collection, use or processing of personal data. The contact details of the platform for users from the European Economic Area and Switzerland are TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland. For users in the United Kingdom: TikTok Information Technologies UK Limited, 4 Lindsey Street, Barbican, London, EC1A 9HP, United Kingdom.
If you do not want TikTok to be able to assign your visit to our pages to your TikTok account, please do not click on the corresponding links on our pages.
To protect your data against misuse, loss, destruction or access by unauthorized persons, we have taken extensive technical and organizational measures. These are subject to continuous monitoring and development.
Asserting your rights
In accordance with our legal obligation we will gladly inform you what data of yours, if any, have been stored by us. You also have the right to correct, block or delete your data. On request, we will gladly provide you with our Public Procedures Directory, in which we have summarized the data required under §§ 4e, 4g BDSG.
If you have any questions about data protection and the processing of your personal information, please contact our data protection officer Mr. Claus Wüstenhagen. He is also more than happy to assist you with propositions, requests for information, suggestions or complaints. Contact details:
SECUFIDES GmbH, Mr. Claus Wüstenhagen, Brünhildestraße 25, 14542 Werder (Havel)
Phone: +49 (0) 3327 / 741 82 42
Mobile: +49 (0)171 – 93 21 332
E-mail: wuestenhagen (at) secufides.de