The students faced two challenges that Point Blank presented to them in a briefing. First of all, they should find out how the agency is able to stimulate participants in workshops (i.e. medical professionals) to develop engaging stories and what could be a novel story telling tool.
Additionally, the students were invited to develop a workshop tool that helps Point Blank to make the collaborative development of future scenarios easy and intuitive, even for people who are not familiar with the design-thinking approach.
The students applied Design Thinking methods to understand the challenges, empathize with the target group, define the problem, ideate, prototype and test. In a final presentation at the agency’s offices in Berlin, the group presented prototyped concepts for storytelling and the building of user journeys implementing future trends.
