Emotions guide our decisions. An effect that is being used more and more frequently in the advertising industry. In his lecture, Prof. Dr. Thomas Kilian explains to what extent advertising specifically evokes feelings such as joy or surprise and how advertising messages are transported in a targeted manner.
This is an open lecture in English for M.A. International Marketing and Media Management.
Participation is free of charge and without obligation. Registration at: Online-Lectures (at) hmkw.de