Department of Economics Teaching Staff

Prof. Dr. Lorenz Pöllmann

Professor Campus Berlin


B.A. Graphic Design and Visual Communication

B.A. Journalismus und Unternehmenskommunikation

B.A. Medien- und Eventmanagement

B.Sc. Medien- und Wirtschaftspsychologie

l.poellmann[at]hmkw.de

Background

Prof. Dr. Lorenz Pöllmann is Professor for Media and Event Management at HMKW Berlin. He studied international cultural management and cultural tourism in Freiburg and Frankfurt (Oder) and received his doctorate on the use of social media in theater marketing. In 2005 and 2006 he was head of the Cultural Congress in Freiburg and from 2007 to 2009 he was project manager in an agency for cultural marketing and cultural sponsoring in Berlin. From 2009 to 2013 he worked as a research assistant at the Chair of Cultural Management at the European University Viadrina, Frankfurt (Oder). 2010 he founded the music room festival Cosy Concerts in Berlin. Lorenz Pöllmann has been a consultant for cultural management for several years and is a regular guest lecturer at the Otto-von-Guericke University Magdeburg and the European University Viadrina, Frankfurt (Oder).

 

"Event management is to a large extent communication. Communication is based on media. If the media change, event management must also evolve."

Teaching

  • Event Economics
  • Economics
  • Social Sciences
  • Business Administration specialization
  • Media and communication sciences
  • Event Industry
  • Event Management
  • Scientific propaedeutic

Research and Teaching Focus

  • Cultural Management
  • Social Media
  • Branding
  • Event Management
  • Media Management
  • Project Management
  • Communication Policy
  • Financing
  • Marketing

Curriculum Vitae

Education

2012

 

Europa-Universität Viadrina Frankfurt (Oder) (PhD)

2008

 

Europa-Universität Viadrina Frankfurt (Oder), Cultural management and cultural tourism (Master)

2006

 

Institut für Sprachen und Wirtschaft, Freiburg, International Culture Management

Work Experience

2010-2014 

 

Music room festival Cosy Concerts Berlin, festival management

2009-2013

 

Europa-Universität Viadrina, Research assistant

2007-2008 

 

Agentur Causales Berlin, Project Manager

2005-2006

 

Kulturkongress Freiburg, Project Manager

Teaching Assignments

since summer term 2011 at Hochschule für Technik und Wirtschaft, Berlin

since winter term 2008 at Europa-Universität Viadrina, Frankfurt (Oder)

since WS 2007 at Otto-von-Guericke Universität Magdeburg