Department of Economics Teaching Staff

Prof. Dr. Lorenz Pöllmann

Professor Campus Berlin

B.A. Graphic Design and Visual Communication

B.A. Journalismus und Unternehmenskommunikation

B.A. Medien- und Eventmanagement

B.Sc. Medien- und Wirtschaftspsychologie



Prof. Dr. Lorenz Pöllmann is Professor for Media and Event Management at HMKW Berlin. He studied international cultural management and cultural tourism in Freiburg and Frankfurt (Oder) and received his doctorate on the use of social media in theater marketing. In 2005 and 2006 he was head of the Cultural Congress in Freiburg and from 2007 to 2009 he was project manager in an agency for cultural marketing and cultural sponsoring in Berlin. From 2009 to 2013 he worked as a research assistant at the Chair of Cultural Management at the European University Viadrina, Frankfurt (Oder). 2010 he founded the music room festival Cosy Concerts in Berlin. Lorenz Pöllmann has been a consultant for cultural management for several years and is a regular guest lecturer at the Otto-von-Guericke University Magdeburg and the European University Viadrina, Frankfurt (Oder).


"Event management is to a large extent communication. Communication is based on media. If the media change, event management must also evolve."


  • Event Economics
  • Economics
  • Social Sciences
  • Business Administration specialization
  • Media and communication sciences
  • Event Industry
  • Event Management
  • Scientific propaedeutic

Research and Teaching Focus

  • Cultural Management
  • Social Media
  • Branding
  • Event Management
  • Media Management
  • Project Management
  • Communication Policy
  • Financing
  • Marketing

Curriculum Vitae




Europa-Universität Viadrina Frankfurt (Oder) (PhD)



Europa-Universität Viadrina Frankfurt (Oder), Cultural management and cultural tourism (Master)



Institut für Sprachen und Wirtschaft, Freiburg, International Culture Management

Work Experience



Music room festival Cosy Concerts Berlin, festival management



Europa-Universität Viadrina, Research assistant



Agentur Causales Berlin, Project Manager



Kulturkongress Freiburg, Project Manager

Teaching Assignments

since 2022 University of Basel

since 2023 University of Lucerne

2011- 2013 at the Hochschule für Technik und Wirtschaft, Berlin (Germany)

2008 - 2019 at the European University Viadrina, Frankfurt (Oder)

2007 - 2017 at the Otto-von-Guericke University Magdeburg