Prof. Dr. Lorenz Pöllmann is Professor for Media and Event Management at HMKW Berlin. He studied international cultural management and cultural tourism in Freiburg and Frankfurt (Oder) and received his doctorate on the use of social media in theater marketing. In 2005 and 2006 he was head of the Cultural Congress in Freiburg and from 2007 to 2009 he was project manager in an agency for cultural marketing and cultural sponsoring in Berlin. From 2009 to 2013 he worked as a research assistant at the Chair of Cultural Management at the European University Viadrina, Frankfurt (Oder). 2010 he founded the music room festival Cosy Concerts in Berlin. Lorenz Pöllmann has been a consultant for cultural management for several years and is a regular guest lecturer at the Otto-von-Guericke University Magdeburg and the European University Viadrina, Frankfurt (Oder).
"Event management is to a large extent communication. Communication is based on media. If the media change, event management must also evolve."
Europa-Universität Viadrina Frankfurt (Oder) (PhD)
Europa-Universität Viadrina Frankfurt (Oder), Cultural management and cultural tourism (Master)
Institut für Sprachen und Wirtschaft, Freiburg, International Culture Management
Music room festival Cosy Concerts Berlin, festival management
Europa-Universität Viadrina, Research assistant
Agentur Causales Berlin, Project Manager
Kulturkongress Freiburg, Project Manager
since 2022 University of Basel
since 2023 University of Lucerne
2011- 2013 at the Hochschule für Technik und Wirtschaft, Berlin (Germany)
2008 - 2019 at the European University Viadrina, Frankfurt (Oder)
2007 - 2017 at the Otto-von-Guericke University Magdeburg