Prof. Dr. Jan-Henning Raff, R. 2.03
Head of Department of Design Campus Berlin
B.A. Graphic Design and Visual Communication
M.A. Communication Design and Creative Strategies
Background
Jan-Henning Raff studied Communication Design at Kunsthochschule Weißensee from 1995 to 2000. In 2001, he joined Prof. Alex Jordan's (Grapus, Nous travaillons ensemble) master class.
“Print is dead!” was proclaimed at the time, so he immersed himself in multimedia design and took his self-constructed hardware and software to Berlin clubs as a VJ. After the first dotcom bubble burst, he specialized in e-learning. Time to be serious. He joined the Media Center at Technische Universität Dresden, where he worked as a research assistant designing e-learning in an interdisciplinary team. Starting in 2007, Jan-Henning headed up the Media Design department at the Media Center. In 2011 he finished his doctorate on design aspects in learning activities at Technische Universität Dresden.
After a move back to Berlin, Jan-Henning worked at the German Society for Design Theory and Research (DGTF) and founded his design studio “Graffik”. In addition, he joined “Webducation”, Austria's most important e-learning provider, to ensure the quality of their didactic design.
In 2013, Jan-Henning joined HMKW Berlin as a Professor for graphic design and visual communication and became Head of the Department of Design in 2014.
His research focuses on the usage aspects of visual communication. In teaching, his focus is on communication in public spaces and interaction design.
Graphic design is not all about the visuals - it has to be useful, too!
Curriculum Vitae
Education
| 2011 | Doctorate “Learner as Designer”, Faculty of Education, Technische Universität Dresden | |
| 2001 | Master student under Prof. Alex Jordan, Kunsthochschule Berlin-Weißensee | |
1995-2000 | Communication Design studies, Kunsthochschule Berlin-Weißensee |
Work Experience
| Since 2014 | Head of Department of Design at HMKW Berlin | |
| Since 2013 | Professor of Graphic Design at HMKW University of Applied Sciences, Berlin | |
Since 2011 | Design studio "Graffik" | |
Since 2011 | Concept and didactical design for "Webducation", Vienna | |
2010–2011 | Work at German Society for Design Theory and Research (DGTF) | |
| 2007–2010 | Head of Department of Media Design, Media Center, Technische Universität Dresden | |
| 2004–2007 | Research Associate, Media Center, Technische Universität Dresden |
Other Activities
Organization of World Usability Day 2006–2009 in Dresden
Organization of the colloquium “Design Promoviert 2008” in Dresden
Cooperation on publications and conferences at the German Society for Design Theory and Research (DGTF)
Reviewer at “Design Promoviert (colloquium), Design and Culture (Journal)
Publications and Conference Papers (Selection)
Publications
Raff, J.-H. (2021). A model to identify the data needed for ai-driven graphic design. In M. Engenhart & S. Löwe (Eds.), Designing with Artificial Intelligence. München: appliedAI, Digital Product School.
Raff, J.-H. (2020). Methoden für eine visuelle Analyse von Grafikdesign. In S. Foraita, B. Herlo, & A. Vogelsang (Eds.), Matters of Communication. Formen und Materialitäten gestalteter Kommunikation (pp. 104–114). Bielefeld: transcript. https://www.transcript-verlag.de/chunk_detail_seite.php?doi=10.14361%2F9783839451182-011
Raff, J.-H. (2020). Analyse der Lesetätigkeit am Smartphone am Beispiel von Instagram. In L. C. Grabbe, P. Rupert-Kruse, & N. M. Schmitz (Eds.), Bildgestalten. Topographien medialer Visualität. FURE+. The Future of Reading. Design-Meets-Science Conference. 1.12.2018. (pp. 117–131). Marburg: Büchner-Verlag. https://www.buechner-verlag.de/buch/bildgestalten/
Raff, J.-H. (2019). Theories to Understand Graphic Design in Use: The Example of Posters. In T. Triggs & L. Atzmon (Eds.), The Graphic Design Reader. New York: Bloomsbury Academic. https://www.bloomsbury.com/us/the-graphic-design-reader-9781472536204/
Raff, J.-H., & Löwe, S. (2018). Visuelles visuell analysieren. Zur Problematik der Analyse von Visuellem (nicht nur) in der Designausbildung. In B. S. Bauer & D. Hensel (Eds.), Designlernen. Diskurs, Praxis und Innovation in der Designlehre. München: Kopaed. http://kopaed.de/kopaedshop/index?pg=31_51&pid=1129
Raff, J.-H. (2017). Advertising as Obstruction. How to Think with Obstacles? Experts Opinions. https://web.archive.org/web/20180902211023/http://htwo.org/2017/11/13/jan-henning-raff-advertising-and-obstruction/
Raff, J.-H. (2014). Über den Gebrauch von Plakaten - Handlungstheoretische Ansätze im Grafikdesign. In 100 beste Plakate (pp. 164–177). Mainz: Hermann Schmidt.
Raff, J.-H. (2013). Theoretical frameworks for the conceptualization of graphic design in use. Iridescent: Icograda Journal of Design Research, 2(2), 10–21. https://doi.org/10.1080/19235003.2012.11428507
Raff, J.-H. (2012). Lernende als Designer – Untersuchungen zum Alltagsdesign in der Lerntätigkeit. Dresden: TUDpress. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-138832
Raff, J.-H., & Melles, G. (2012). Design without designers: thinking everyday design practice. Design Philosophy Papers, (1). http://dx.doi.org/10.2752/089279312X13968781797517
Raff, J.-H., Huber, J., & Steimle, J. (2011). Media disruptions as a support for learning. In M. Mühlhäuser, W. Sesink, A. Kaminski, & J. Steimle (Eds.), IATEL – Interdisciplinary approaches to technology-enhanced learning (pp. 369–389). Münster: Waxmann.
Raff, J.-H., & Melles, G. (2010). Everyday practice as design. Journal of Writing in Creative Practice, 3(2), 149–159. https://doi.org/10.1386/jwcp.3.2.149_1
Raff, J.-H. (2010). Studentisch inszenierte Lernorte, lernstrategisch gesehen. In Schriftenreihe der Deutschen Initiative für Netzwerkinformation (pp. 60–71). Bonn: DINI.
Raff, J.-H., & Wölfel, C. (2010). How useful is user experience as a concept for design practice? In 21th Biennial Congress of the International Association of Empirical Aesthetics, Dresden.
Raff, J.-H., & Melles, G. (2009). Learner as designer: theoretical approaches to learning and design. In Proceedings of the 1st Art.Media.Design | Writing Intersections Conference (pp. 33–34). Melbourne. http://hdl.handle.net/1959.3/77049
Raff, J.-H. (2009). Designinnovationen im Lernalltag. In N. Hentsch, G. Kranke, C. Wölfel, J. Krzywinski, & F. Drechsel (Eds.), Symposium Technisches Design (pp. 283–289). Dresden: TUDpress.
Conference Papers:
Raff, J.-H. (2017). Grenzen der Semiotik in der Lehre. In 15. Internationaler Kongress der Deutschen Gesellschaft für Semiotik 12.–15.09.2017, Passau.
Raff, J.-H. (2016). Design Research - just do it? Wissenschaft in der Design-Bachelorarbeit. In DGTF Tagung 2016 “Reflecting Research.” Dessau.
Raff, J.-H. (2016). Forschungsfrage und Designproblem – Theorie und Praxis einer BA-Abschlussarbeit. In Edulab HTW Berlin.
Raff, J.-H. (2015). Der Umgang mit dem nicht-menschlichen Akteur Werbung. In DGTF Tagung 2015 “Reassembling Relationships: People, Systems, Things.”