International Students Testimonies

Germany Scholarship Holder Luisa-Maria Mrcela introduces herself

Luisa-Maria Mrcela, in the 3rd semester of her Master's degree in "Public Relations and Digital Marketing" at the Frankfurt Campus, was amazed when the university management informed her that she had won the Deutschlandstipendium. Here, she tells us a bit about her volunteer work and her work-study activities. Incidentally, Luisa successfully completed her Bachelor's degree in "Journalism and Corporate Communications" at HMKW in Cologne.

Read more

Radio journalism in Namibia

On Air: Hannah Kersting hosted the afternoon show at Hitradio Namibia in Windhoek.

During her internship abroad, former journalism student Hannah Kersting (HMKW Cologne) was able to get a closer look at working at a radio station. While volunteering at Hitradio Namibia in Windhoek, she not only had the chance to gain practical experience, but also to explore the fascinating country in southern Africa.

Read more

How to start a business "as easy as pie"

HMKW student Julius Heyers with the scholarship certificate.

HMKW student Julius Heyers has long enjoyed working with children and young people. Since the beginning of the year, he has been passing on his business know-how to students as part of IW JUNIOR - and won a Deutschlandstipendium at the start of the semester. We interviewed the dual B.A. Media and Business Psychology student.

Read more

From university to a professional career as a marketing project manager and local politician

Johanna Koch studied media and business psychology dual at HMKW Berlin.

Alumna Johanna Koch pursues two professions with great enthusiasm: She has been working at the EUREF campus since the summer as a project manager in the area of marketing and business development. At the same time, she is active in local politics: In the current election, she was elected to the district council for the FDP Berlin Mitte. When we met her for a coffee, we chatted with her about her career start, her current jobs, and her goals for the future.

Read more

From a HMKW student to a sales manager in the field of ambient advertising and social media marketing

Alumna Lea Kämpken now works as a sales manager.

At this year's graduation ceremony, alumna Lea Kämpken (B.A. Media and Event Management) was awarded for one of the best theses. Congratulations! In her thesis, she examined street art and street art events in brand communication in detail. After graduation, she was able to seamlessly tie in with her research topic: she now works as a sales manager at the Cologne-based agency Perfectly Placed Media.

Read more

Social media marketing and strategic storytelling at the agency StoryMachine

Tessa Behrens works as Associate Director at the social media agency StoryMachine in Berlin.

Tessa Behrens successfully completed her bachelor's degree in Media and Event Management and will soon complete her master's degree in M.A. International Marketing and Media Management. In addition to her studies, Tessa Behrens has already worked for Apple Retail Germany and has since gained a foothold at the social media agency StoryMachine, which specializes in strategic storytelling for top international brands, personalities and political institutions.

Read more

Diving into current digital marketing trends: Interview with Nduku Mutinda

Nduku Mutinda is currently writing her master's thesis in the M.A. Public Relations and Digital Marketing program.

Nduku Mutinda is about to finish her M.A. in Public Relations and Digital Marketing, where she is writing her master's thesis on brand activism and researching the potential of effective marketing to influence consumers' behavior. We invited her for an interview and asked her about her studies at HMKW, her life in the multicultural city of Berlin and her current job at a Berlin-based language tech company.

Read more