The ALBA Group was a project week partner of HMKW Berlin in the summer semester 2017. Within one week, students from all departments developed campaigns and multimedia concepts for the recycling company. In autumn 2017, the winning teams visited the impressive ALBA sorting plant for lightweight packaging. In addition, all participants were invited to attend home games of the first division basketball team ALBA BERLIN.
For the section of the Federal Republic of Germany e.V. an advertising spot for student target groups was developed and supported with student know-how and expert knowledge of HMKW in the conception of the advertising material. In addition, Amnesty International Germany provided a jury for the selection of the semester final projects.
As part of the "Step by step together through the Internet" project, there is close cooperation with the Verbraucher Initiative e. V. and the Digital Compass initiative. In this context, lectures and workshops on how to use the Internet are held on a regular basis. These events are aimed in particular at senior citizens.
As part of the project "Step by Step Together Through the Net," there is close cooperation with Verbraucher Initiative e. V. and the Digital Compass initiative. In this context, lectures and workshops on how to use the Internet are held on a regular basis. These events are intended to appeal in particular to senior citizens.
In the course of the cooperation with the University of Applied Sciences for Public Administration NRW, a radio project "Police and Violence" was realized to address the topic of media competence for prospective police officers. For this purpose, audio interviews were recorded and a podcast/radio program was produced.
As part of the "Digital Economics" course, a Google workshop on the topic of "Introduction to Online Marketing and SEA" was held in November 2017. In addition, Google employees were guest speakers on the topic of "Market Research" in May 2016 and students of the Media and Event Management course visited Google's Hamburg office as part of a field trip in July 2017.
The collaboration consisted of several parts and ranged from educational film production to representing the association to advertising potential development and poster campaign. A website, blog, and mission statement strategy was also developed, as well as a strategy for contacting various target groups for the purpose of acquiring donations of expertise, time, place, and materials.
Healthcare IT for Africa e.V. provided a jury to select the best semester final projects.
In the summer of 2013, HMKW and Hertha BSC organized a project week for all four departments, which were working together on a fan recruitment campaign for the first division soccer club. In addition, there is close research cooperation regarding projects on the topics of customer satisfaction and stadium equipment, which are also being worked on in the form of bachelor theses, among other topics.
As part of a research seminar, a study on the topic of "media use during the course of the day" was conducted together with the advertising time marketer of ProSiebenSat.1 AG, SevenOne Media GmbH. Students used various methods of empirical social research (surveys, observation, diaries) to record the use of different devices and content and to compare the quality of the respective methods.