What comes to mind when you think about your studies at HMKW?
I only have positive memories of my time at HMKW. I especially liked the familiar contact with the students and small course groups. During the Master the course even consisted of only 4 people. We always sat on the 5th floor and were very secluded. But that also had its charm.
You acquired a Bachelor of Arts in Media and Business Psychology at HMKW Berlin. What is your current job position?
I studied both the B.A. Media and Business Psychology and the M.A. Business Psychology at the HMKW. During my studies, the focus on marketing was already clear to me. My BA internship in Social Media Marketing confirmed this. During my master's degree I had various student trainee jobs, all of which were in the broader field of marketing and public relations. Currently I am working in marketing at EUREF AG, which is a very diversified job. Here everything revolves around the topics of energy, sustainability and mobility of the future.
Why did you decide to study “Media and Business Psychology”? And what made you choose HMKW Berlin?
In 2012, just after graduating from high school, when I was informed about various courses of study, psychology always remained in the back of my mind. But it was clear to me that I didn't want to go in the therapeutic direction, so I kept looking. At that time I met Mr. Freytag at a fair. He then explained to me the main focus of my studies in business psychology, and it fascinated me even more. There were a few universities that offered business psychology, but HMKW simply convinced me with practical projects and the atmosphere.
Which contents of your studies are part of your current job? How do your studies help you in your work routine?
There are many areas of study that can be applied in the most diverse places. Mostly I do this completely unconsciously and only realize where the knowledge actually comes from after a longer period of reflection. Thanks to the research facilities and projects on the EUREF campus, I can even apply other contents of my studies that never really seemed important before.