+++ The online-campus starts April 6th. If you have any questions please contact us: studienberatung@hmkw.de. +++

Department of Psychology

Psychology as a science has found its way into all areas of life. Within the various psychological disciplines scholars not only explain human behavior in the context of health issues but also have extended their research field to the contexts of work, economy and media consumption.

Study programs

The study program M.A. Business Psychology combines profound theoretical knowledge with a practice orientation: Students learn the most important basics of psychology as well as they get to know how to measure and analyze human behavior in order to apply their knowledge in economic contexts.

Whether the development of apps or games, the management of all types of social media activities or a professional career in the field of market and advertising psychology: The working areas of graduates are diverse. Our study program is characterized by highly-practical courses that support our students to enter their chosen profession after their graduation.

Every semester we make great efforts to convince selected cooperation partners for practice projects such as case studies that help our students to gain insights into work life. We already cooperated with partners like AXA. During the project students analyzed the AXA website with regard to usability and the target audience which should be attracted. Large-scale market research studies with companies like Kölner Bäder or Forschungszentrum Jülich followed.

At all campuses our students are trained by a permanent team of professors and lecturers that have their focus in different sub-areas of business psychology. They are involved in relevant applied research as well as in teaching. The study is complemented by courses from lecturers with long professional experience that share their knowledge and expertise with their students. Moreover, they are happy to establish contacts between project partners and students.

At Berlin Campus M.A. Business Psychology is taught in English. In Cologne the program is offered in German language. The master thesis can be written in German or English. Generally, this option is possible only after agreement with the lecturer of the module.

Business Psychology in the CHE University Ranking 2020/21: The subject at the HMKW Berlin is among the top of all evaluated universities in several categories. Above all, the particularly high practical relevance and the support of students in the study entry phase are highlighted.

More information

Expertise as a fundament of teaching

The field of psychology has boomed over the last few years. Many companies have perceived the importance of psychological know-how, particularly with regard to a living corporate and leadership culture or the economic success of one’s business. The result: the demand for study programs in the field of business psychology has risen rapidly.

Professional associations criticize that many institutions rely on semi-skilled personnel in order to satisfy the need. Not at HMKW! We guarantee a profound and professional education with qualified psychologists.

Success Stories

Whether in internships, employed or already self-employed with own projects and enterprises: Our students and graduates are already successful in marketing, media and advertising psychology, human resources or other related fields.  → To the success stories