Which marketing trends will we be dealing with in the near future? In the last weeks, students from the M.A. International Marketing and Media Management program had the perfect opportunity to talk to marketing and media experts and ask all their questions about the future of marketing in Prof. Dr. Ingo Knuth's lecture "Emerging Media Markets".
On November 3, the Career Day took place at HMKW Berlin for the first time. The event offered companies and HMKW students networking opportunities as well as the chance to talk about concrete career entry options.
The winners of the Deutschlandstipendium starting in the winter semester 2021/22 have been announced: Congratulations to two Bachelor's and two Master's students from different HMKW degree programs and all three HMKW locations!
At this year's graduation ceremony, alumna Lea Kämpken (B.A. Media and Event Management) was awarded for one of the best theses. Congratulations! In her thesis, she examined street art and street art events in brand communication in detail. After graduation, she was able to seamlessly tie in with her research topic: she now works as a sales manager at the Cologne-based agency Perfectly Placed Media.
Finally back on site: For the first time since the outbreak of the Corona pandemic, the enrollment ceremonies for the winter semester 2021/22 are taking place on campus at HMKW in Berlin, Cologne and Frankfurt Main - in compliance with the 3G rule. HMKW Cologne made the start on October 1.
On November 20, 2020, Mr. Martin van Exel, Head of Human Resources Europe North-East (ASICS Deutschland GmbH, located in Neuss, Germany), was a guest in the online lecture on economics with lecturer Sophie Carls at HMKW in Berlin.
Suddenly it was all virtual: In an interview, student Martha Harms reports how she felt about the first online semester at HMKW and describes how she feels the university has mastered the new challenges.
Berlin insiders have known it for a long time: Wedding is the place to be. Now it's official: The famous magazine Time Out has nominated the district around Osloer Straße, Gesundbrunnen and Leopoldplatz as one of the 40 coolest neighborhoods in the world.
The start of a new, initially hybrid semester: The matriculation ceremony for the winter semester 2020/21 took place recently at the three branches Berlin, Cologne and Frankfurt (Main) on site and online via livestream. The university management welcomed the prospective new students and gave a preview of the new semester, most of which will probably take place online.