HMKW Open Class: Tom de Bruyne, Co-Founder and Creative Director at SUE | Behavioural Design, Amsterdam is holding a lecture in the class "Introduction to Marketing and Media Management" by Sotir Hristev.
The lecture is going to be held in english and will be open for all students and employees of every HMKW campus. To attend please send an e-mail to marketing[at]hmkw.de und we will send you the Zoom-Link.
Topic: "The Future of Innovation is Psychological: Behavioural design aspects of advertising, products, and services" with Tom de Bruyne, Co-Founder and Creative Director at SUE | Behavioural Design, Amsterdam
Tom De Bruyne is an expert in persuasion design, persuasion psychology, marketing, marketing strategy, brands, innovation, and advertising. In the first HMKW Open Class he will introduce remarkable behavioural design concepts for creating services and content for brands and product innovation. In his lecture he will share his wide experience of work for a broad range of international clients, applying the Behavioural Design Method on advertising goals and product designs in order to convince people to donate, to vote, to save more, to recycle, to get out of debt, etc.