Dr. Martin Apeler, Director of Mindshare GmbH in Frankfurt, is a guest speaker in the class " Introduction to Marketing and Media Management" by Sotir Hristev.
If you want to attend please send us an E-Mail to marketing[at]hmkw.de and we will send you the Zoom-Link.
Optimization of media budgets based on quantitative evidence of measurable advertising impact is a critical factor for strategic media planning. Mindmonitor allows marketing and media managers to optimize the effectiveness and efficiency of marketing budgets considering a wide range of advertising impact indicators such as brand awareness, relevant set, buying intention or image. The tool provides a deep understanding of advertising mechanics that goes far beyond descriptive analysis and has been successfully used by many advertisers for many years.
In his presentation, Dr. Martin Apeler, Director at Mindshare GmbH in Frankfurt, will introduce us to Mindmonitor and share insights from the optimization of thousands of marketing campaigns.