Take care, dear alumni! Last Friday, during a virtual graduation ceremony, the graduates of the last two years were given a festive farewell by the university management and lecturers.

Over the past three weeks, five students from ADE partner universities in Italy and France were guests at the Summer School at HMKW Berlin. In creative workshops, inspiring photo walks and informative lectures, the students got to know the university and the colorful life of the capital - and produced their own "Berlin Story".

Enjoy the summer, the sun, and explore Berlin: As of today, five students from ADE partner universities in Italy and France are our guests at the Summer School at HMKW Berlin. Under the motto "My Berlin Story," the participants are expecting a varied program centered around storytelling, design and photojournalism over the next three weeks.

Due to the positive response and large number of participants in the past, HMKW is again offering its online event series "Summer Lectures" this summer. In the free trial lectures, prospective students can get a taste of topics from the fields of design, journalism and communication, psychology and management.

How do ice cream and social activism go together? The American company Ben & Jerry's has wanted to help shape social debate and change ever since it was founded in the late 1970s. Today, in the course "Strategic Communication" by Prof. Dr. Kim Murphy, students of the M.A. Public Relations and Digital Marketing got to know Nils Knoop, who works as Integrated Marketing & Communications Manager for Ben & Jerry's in the DACH region.

How can you set the course for your future career while still studying? And how can you create marketing campaigns that actually have a lasting effect on people? On January 28, students from the M.A. Public Relations and Digital Marketing program had the perfect opportunity to talk to marketing experts during Prof. Dr. Ingo Knuth's lecture and ask all their questions about starting a career and everyday challenges in the marketing field.

This semester, students of the program M.A. Public Relations and Digital Marketing (PRDM) at HMKW Berlin are developing strategic communication concepts for Solarisbank, Europe's leading banking-as-a-service platform. Founded in 2016, the Berlin-based company with around 400 employees and more than 160 million in financing capital is thus offering the international Master's students insights into day-to-day practice and a concrete field of work.

The video portal and social network TikTok is booming, especially among the young target group between 16 and 25 years. This week, Lisa Girard, Consumer Communication Specialist at TikTok, was guest lecturer in the online lecture series "New PR Trends" by Prof. Dr. Kim Murphy.

This winter semester (2020/2021), third semester students of the Master's program in Public Relations and Digital Marketing (PRDM) will learn about exciting current trends in the field of PR and Digital Marketing as part of their module “New Trends in PR” with Prof. Dr. Kim Murphy from the Department of Journalism and Communications.

Suddenly it was all virtual: In an interview, student Martha Harms reports how she felt about the first online semester at HMKW and describes how she feels the university has mastered the new challenges.