How can you set the course for your future career while still studying? And how can you create marketing campaigns that actually have a lasting effect on people? On January 28, students from the M.A. Public Relations and Digital Marketing program had the perfect opportunity to talk to marketing experts during Prof. Dr. Ingo Knuth's lecture and ask all their questions about starting a career and everyday challenges in the marketing field.
This semester, students of the program M.A. Public Relations and Digital Marketing (PRDM) at HMKW Berlin are developing strategic communication concepts for Solarisbank, Europe's leading banking-as-a-service platform. Founded in 2016, the Berlin-based company with around 400 employees and more than 160 million in financing capital is thus offering the international Master's students insights into day-to-day practice and a concrete field of work.
The video portal and social network TikTok is booming, especially among the young target group between 16 and 25 years. This week, Lisa Girard, Consumer Communication Specialist at TikTok, was guest lecturer in the online lecture series "New PR Trends" by Prof. Dr. Kim Murphy.
Suddenly it was all virtual: In an interview, student Martha Harms reports how she felt about the first online semester at HMKW and describes how she feels the university has mastered the new challenges.
Berlin insiders have known it for a long time: Wedding is the place to be. Now it's official: The famous magazine Time Out has nominated the district around Osloer Straße, Gesundbrunnen and Leopoldplatz as one of the 40 coolest neighborhoods in the world.
The start of a new, initially hybrid semester: The matriculation ceremony for the winter semester 2020/21 took place recently at the three branches Berlin, Cologne and Frankfurt (Main) on site and online via livestream. The university management welcomed the prospective new students and gave a preview of the new semester, most of which will probably take place online.
Whether online matriculation ceremonies, lectures via zoom or the virtual semester shows of the Department of Design: The past semester at the HMKW has not only confronted the students but also the university with unusual but also exciting challenges. Here we have a look back on this semester, which was extraordinary in every respect.
This year HMKW took part in the renowned Europe Teaching Survey for the first time and scored above average in the survey. The independent British organization Times Higher Education (THE) in London conducts the international study once a year at universities throughout Europe. The THE comparison tables are among the most important and most respected rankings of the international university world.