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News from the Department of Design

#UNMUTE: On-site opening of the HMKW Berlin semester show

Finally reconnecting with people, finally interacting without Zoom & Co. again! The days of being all alone in front of the screen at home are over for now: Last Friday, the Department of Design presented selected works by students and graduates in the Kreuzberg gallery CLB under the slogan #UNMUTE. In addition, the alumni celebrated their graduation and said goodbye to their fellow students and lecturers.

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Strong brands and convincing mission statements: Guest lecture by Cornelius Hummel (MetaDesign)

On Tuesday, Cornelius Hummel shared with Prof. Rasmus Giesel's branding course a variety of insights into his work at MetaDesign, a renowned agency for brand strategies based in Berlin (and with six other branches in New York, Beijing and Zurich, among others). In a playful manner, he explained his working methods and gave exemplary insights into branding projects that have already been completed and those that are still in progress.

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Storytelling in Communication Design: Workshop with Maike Gosch

Storytelling is not only essential in film or literature. The ability to create stories is also becoming increasingly important for designers. Maike Gosch, who has been working as a storytelling consultant for well-known companies, political parties and NGOs for many years, gave our communication designers a small workshop this week as part of the MA Brand Strategy course with numerous practical tips for upcoming practical projects.

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Graduate Daniel Schreck receives a bronze medal at the ADC Talent Award 2021

Daniel Schreck (B.A. Graphic Design and Visual Communication) wrote his bachelor thesis on the redesign process of city brands and developed a rebranding concept for the city of Leipzig - and has now been awarded bronze at the well-known ADC Talent Award. He told us in a short interview how the nomination and award came about and what advice he would give to other students from the Department of Design.

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Let's talk about Visual Communication! Online-Conference DE SIGN RE SEARCH

Last Friday, the online conference DE SIGN RE SEARCH has been all about current topics and trends in visual communication. Bachelor and master students of HMKW Berlin presented their self-selected research topics in short presentations and discussed, among other things, with multimodality expert Jana Pflaeging from the University of Salzburg about design that not only conveys a clear aesthetic, but also carries a message.

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