Storytelling is not only essential in film or literature. The ability to create stories is also becoming increasingly important for designers. Maike Gosch, who has been working as a storytelling consultant for well-known companies, political parties and NGOs for many years, gave our communication designers a small workshop this week as part of the MA Brand Strategy course with numerous practical tips for upcoming practical projects.

Daniel Schreck (B.A. Graphic Design and Visual Communication) wrote his bachelor thesis on the redesign process of city brands and developed a rebranding concept for the city of Leipzig - and has now been awarded bronze at the well-known ADC Talent Award. He told us in a short interview how the nomination and award came about and what advice he would give to other students from the Department of Design.

Last Friday, the online conference DE SIGN RE SEARCH has been all about current topics and trends in visual communication. Bachelor and master students of HMKW Berlin presented their self-selected research topics in short presentations and discussed, among other things, with multimodality expert Jana Pflaeging from the University of Salzburg about design that not only conveys a clear aesthetic, but also carries a message.

An afternoon full of creative input from the world of motion design: This is what HMKW students were able to experience last Friday. At the virtual Motion & Design Conference, guests spoke about their practical experiences, their projects, and were open to answer any kind of questions.

In which fields is Motion Design applied today? And how can a brand be strengthened through motion branding? Last Friday, Motion Designer Alexander Hanowski was a guest in Prof. Rasmus Giesel's online seminar and talked to the students of M.A. Communication Design and Creative Strategies about recent projects and the biggest challenges of his profession.

The IGP (Innovation Program for Business Models and Pioneer Solutions) is a support program of the Federal Ministry of Economics and Energy and focuses, among other topics, on the promotion of cultural and creative innovations. Professor Rasmus Giesel, Professor of Branding at HMKW Berlin, is one of the members of the expert jury and is currently working on the project ideas that were convincing in the competition.

Suddenly it was all virtual: In an interview, student Martha Harms reports how she felt about the first online semester at HMKW and describes how she feels the university has mastered the new challenges.

Berlin insiders have known it for a long time: Wedding is the place to be. Now it's official: The famous magazine Time Out has nominated the district around Osloer Straße, Gesundbrunnen and Leopoldplatz as one of the 40 coolest neighborhoods in the world.

The start of a new, initially hybrid semester: The matriculation ceremony for the winter semester 2020/21 took place recently at the three branches Berlin, Cologne and Frankfurt (Main) on site and online via livestream. The university management welcomed the prospective new students and gave a preview of the new semester, most of which will probably take place online.

We, September 2, 2020 3-4pm