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Ice cream and brand activism: guest lecture by Nils Knoop (Ben & Jerry's)

How do ice cream and social activism go together? The American company Ben & Jerry's has wanted to help shape social debate and change ever since it was founded in the late 1970s. Today, in the course "Strategic Communication" by Prof. Dr. Kim Murphy, students of the M.A. Public Relations and Digital Marketing got to know Nils Knoop, who works as Integrated Marketing & Communications Manager for Ben & Jerry's in the DACH region.

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Storytelling in Communication Design: Workshop with Maike Gosch

Storytelling is not only essential in film or literature. The ability to create stories is also becoming increasingly important for designers. Maike Gosch, who has been working as a storytelling consultant for well-known companies, political parties and NGOs for many years, gave our communication designers a small workshop this week as part of the MA Brand Strategy course with numerous practical tips for upcoming practical projects.

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