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Design Thinking: Collaboration with Futurice

Oversharing - a card game that encourages talking about sexual fantasies. (Students: Giulia Ferla and Christoffer Elby)

Hands on! In the winter semester 2021/22, master students of Prof. Jenny Bergström's Design Thinking course developed innovative concepts with a focus on health in a practical project with Futurice, an international innovation and service design company with Finnish roots. Whether it was a fitness app, a children's book or a communicative card game, all students approached the task with curiosity, an open mind and a lot of energy.

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Sexism in advertising: guest lecture by Jane Cunningham and Philippa Roberts

Following an invitation by Prof. Dr. Kim Murphy, Jane Cunningham and Philippa Roberts gave an online guest lecture at HMKW Berlin on Monday as part of the MA in Public Relations and Digital Marketing. The co-founders of the British market research agency PLH Research (Pretty Little Heads), specializing in female target groups, spoke about their new book "Brandsplaining", in which they examine sexism in the advertising industry and how to fix it.

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Study on advertising breaks

Prof. Dr. Sven Dierks, Prof. Dr. Eva-Maria Eick. Photos by Werner Siess

In a study, HMKW professors Dr. Eva-Maria Eick and Dr. Sven Dierks from the Psychology Department used the emotion recognition tool TAWNY to reveal the effects of an advertising interruption on viewers.

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Germany Scholarship Holder Luisa-Maria Mrcela introduces herself

Luisa-Maria Mrcela, in the 3rd semester of her Master's degree in "Public Relations and Digital Marketing" at the Frankfurt Campus, was amazed when the university management informed her that she had won the Deutschlandstipendium. Here, she tells us a bit about her volunteer work and her work-study activities. Incidentally, Luisa successfully completed her Bachelor's degree in "Journalism and Corporate Communications" at HMKW in Cologne.

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