Hands on! In the winter semester 2021/22, master students of Prof. Jenny Bergström's Design Thinking course developed innovative concepts with a focus on health in a practical project with Futurice, an international innovation and service design company with Finnish roots. Whether it was a fitness app, a children's book or a communicative card game, all students approached the task with curiosity, an open mind and a lot of energy.
Which marketing trends will we be dealing with in the near future? In the last weeks, students from the M.A. International Marketing and Media Management program had the perfect opportunity to talk to marketing and media experts and ask all their questions about the future of marketing in Prof. Dr. Ingo Knuth's lecture "Emerging Media Markets".
The sixth issue of the Journal of Visual and Media Anthropology presents several articles and short films that explore the themes of social media activism and desires conveyed through digital platforms.
30 coaching researchers from all over Europe (Austria, Finland, France, Germany, Israel, Latvia, Netherlands, UK) came together both at HMKW in Berlin and online for a hybrid meeting dedicated to advancing the science and practice of workplace coaching.
In a study, HMKW professors Dr. Eva-Maria Eick and Dr. Sven Dierks from the Psychology Department used the emotion recognition tool TAWNY to reveal the effects of an advertising interruption on viewers.
Luisa-Maria Mrcela, in the 3rd semester of her Master's degree in "Public Relations and Digital Marketing" at the Frankfurt Campus, was amazed when the university management informed her that she had won the Deutschlandstipendium. Here, she tells us a bit about her volunteer work and her work-study activities. Incidentally, Luisa successfully completed her Bachelor's degree in "Journalism and Corporate Communications" at HMKW in Cologne.
On November 3, the Career Day took place at HMKW Berlin for the first time. The event offered companies and HMKW students networking opportunities as well as the chance to talk about concrete career entry options.