Summer Lectures for prospective students in July at HMKW Berlin

Become part of our 2-hour online lectures for prospective students. Find out more about study-relevant topics of our creative study programmes.

Get your first practical insights into our study programs and exchange ideas with teachers and the student advisory service. In the Summer Lectures you will acquire know-how and receive practical advice on how to prepare for your application and studies at the HMKW.

Participation is free of charge and without obligation. Registration at: study-berlin (at)


Mo, July 13 | from 1 to 3 pm | M.A. Public Relations and Digital Marketing (english)

Content is King: Writing for PR and Marketing in a Digital Age (Prof. Dr. Kim Murphy)


The workshop will be giving an overview of new trends in writing for PR and marketing in a digital age, such as, corporate podcasts, corporate and employee blogs, social media content and digital newsletters. The participants will be given a chance to test their writing skills.



Mo, July 27 | from 1 pm to 3 pm | M.A International Marketing and Media Management, M.A. Public Relations and Digital Marketing (english)

Why are we aroused by advertisements? Emotions, humour and the element of surprise (Prof. Dr. Thomas Kilian)


Emotions guide our decisions. An effect that is being used more and more frequently in the advertising industry. In his lecture, Prof. Dr. Thomas Kilian explains to what extent advertising specifically evokes feelings such as joy or surprise and how advertising messages are transported in a targeted manner.