Summer Lectures for prospective students in July - free of charge and without obligation

In the Summer Lectures you will gain insight into exciting topics from the fields of journalism, game and graphic design, psychology as well as marketing and management.

On top you will learn more about the respective creative study programmes at HMKW, you can interact live with lecturers and student advisors and get practical tips on how to prepare for your application and study at HMKW.

Participation is free of charge and without obligation. You want to register or have questions? Our Berlin student advisory team is looking forward to your e-mail to study-berlin (at)


Fr, September 4 | from 11 am to 1 pm | M.A. Public Relations and Digital Marketing (english)

Content is King: Writing for PR and Marketing in a Digital Age (Prof. Dr. Kim Murphy)


The workshop will be giving an overview of new trends in writing for PR and marketing in a digital age, such as, corporate podcasts, corporate and employee blogs, social media content and digital newsletters. The participants will be given a chance to test their writing skills.



Why are we aroused by advertisements? Emotions, humour and the element of surprise (Prof. Dr. Thomas Kilian)


Wed, August 26 | from 1 pm to 3 pm | M.A International Marketing and Media Management, M.A. Public Relations and Digital Marketing (english)

Emotions guide our decisions. An effect that is being used more and more frequently in the advertising industry. In his lecture, Prof. Dr. Thomas Kilian explains to what extent advertising specifically evokes feelings such as joy or surprise and how advertising messages are transported in a targeted manner.

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