In the Summer Lectures you will gain insight into exciting topics from the fields of journalism, game and graphic design, psychology as well as marketing and management.
On top you will learn more about the respective creative study programmes at HMKW, you can interact live with lecturers and student advisors and get practical tips on how to prepare for your application and study at HMKW.
Participation is free of charge and without obligation. You want to register or have questions? Our Berlin student advisory team is looking forward to your e-mail to study-berlin (at) hmkw.de.
Emotions guide our decisions. An effect that is being used more and more frequently in the advertising industry. In his lecture, Prof. Dr. Thomas Kilian explains to what extent advertising specifically evokes feelings such as joy or surprise and how advertising messages are transported in a targeted manner.