Become part of our 2-hour online lectures for prospective students. Find out more about study-relevant topics of our creative study programmes.
Get your first practical insights into our study programs and exchange ideas with teachers and the student advisory service. In the Summer Lectures you will acquire know-how and receive practical advice on how to prepare for your application and studies at the HMKW.
Participation is free of charge and without obligation. Registration at: study-berlin (at) hmkw.de
Emotions guide our decisions. An effect that is being used more and more frequently in the advertising industry. In his lecture, Prof. Dr. Thomas Kilian explains to what extent advertising specifically evokes feelings such as joy or surprise and how advertising messages are transported in a targeted manner.