M.A. Public Relations and Digital Marketing

The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture. The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.

New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.


General Modules: Optional subjects e.g. Media Law, Media Asset Management, Media Production, Intercultural Management, Media Psychology

Specific Modules e.g.: Methodology subjects (e.g. Market Research, Consumer Behavior, Decision Making and Behavioral Finance), subjects on Public Relations (e.g. PR Theories & Models, Strategic Communication, PR Labs about guerilla campaigning and viral communication), subjects on Digital Marketing (e.g. Online Marketing Communication, Classical Marketing Communication)


Learning outcomes:

A high level of proficiency in communication and promotion via new and classical pr and marketing channels

TypeFull-time: 4 semesters (24 months)
DegreeMaster of Arts (M.A.)
LocationBerlin and Cologne


German (Campus Cologne: M.A. Public Relations und Digitales Marketing), English (Campus Berlin)

(Written work can be submitted in either language of choice)

Tuition feesFull-time: 670,- € monthly

Start in 2018

Winter term (October)

Ideal Candidates

Applicants: Graduates in communication, media or marketing study programs

Target Jobs: PR or marketing strategist in communication agencies, officer in or head of communication division of companies

How to apply

Please use our Online Application form and attach a PDF of your CV. 

Entry requirements 

  • Very good degree in one of the areas mentioned (university or university of applied sciences) 

  • plus internal assessment process

Please note: After your matriculation, we offer you a refund of the uni-assist fee in the amount of 75,00 € if you submit the original receipt to HMKW.

Further information


The Public Relations and Digital Marketing study course is subject to approval by the Berlin Senate.


Jon M. Gerdes

Head of Study Advisory


+49 (0)30 / 4677693 - 36


John Boerop

Head of study advisory service Cologne and Frankfurt


+49 (0)221 / 22 21 39 - 33


Information material

Information flyer (pdf)