Projects

Study on advertising breaks

Prof. Dr. Sven Dierks, Prof. Dr. Eva-Maria Eick. Fotos: Werner Siess

In a study, HMKW professors Dr. Eva-Maria Eick and Dr. Sven Dierks from the Psychology Department used the emotion recognition tool TAWNY to reveal the effects of an advertising interruption on viewers.

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International customers at a crossmedia agency

Success Story mit Lisa Tinnes (Medien- und Eventmanagement in Frankfurt): Internationale Kunden bei crossmedialer Mediaagentur

Lisa Tinnes is studying Media and Event Management in her fifth semester at HMKW in Frankfurt. With her fifth semester she started an internship at AdAlliance (IP Germany) for the team "Interactive Solutions". Currently she works from home and creates digital concept ideas for clients like Ferrero or Disney.

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