This semester, students of the program M.A. Public Relations and Digital Marketing (PRDM) at HMKW Berlin are developing strategic communication concepts for Solarisbank, Europe's leading banking-as-a-service platform. Founded in 2016, the Berlin-based company with around 400 employees and more than 160 million in financing capital is thus offering the international Master's students insights into day-to-day practice and a concrete field of work.
With the global pandemic and related measures such as border closures, lockdowns and social distancing, anthropology and many aspects of life have moved into the world of the digital. In a new online journal, students and researchers of the study program M.A. Visual and Media Anthropology have devoted themselves to a wide variety of aspects of this digital transformation of anthropology and focused on phenomena of the digitized world from an anthropological perspective.
The video portal and social network TikTok is booming, especially among the young target group between 16 and 25 years. This week, Lisa Girard, Consumer Communication Specialist at TikTok, was guest lecturer in the online lecture series "New PR Trends" by Prof. Dr. Kim Murphy.
In which fields is Motion Design applied today? And how can a brand be strengthened through motion branding? Last Friday, Motion Designer Alexander Hanowski was a guest in Prof. Rasmus Giesel's online seminar and talked to the students of M.A. Communication Design and Creative Strategies about recent projects and the biggest challenges of his profession.
On November 20, 2020, Mr. Martin van Exel, Head of Human Resources Europe North-East (ASICS Deutschland GmbH, located in Neuss, Germany), was a guest in the online lecture on economics with lecturer Sophie Carls at HMKW in Berlin.
The IGP (Innovation Program for Business Models and Pioneer Solutions) is a support program of the Federal Ministry of Economics and Energy and focuses, among other topics, on the promotion of cultural and creative innovations. Professor Rasmus Giesel, Professor of Branding at HMKW Berlin, is one of the members of the expert jury and is currently working on the project ideas that were convincing in the competition.
Suddenly it was all virtual: In an interview, student Martha Harms reports how she felt about the first online semester at HMKW and describes how she feels the university has mastered the new challenges.