Department of Psychology Teaching Staff

Samrina Jafrin

Research Assistant Campus Berlin

M.Sc. Business Psychology





Samrina Jafrin is a research assistant at HMKW Berlin, where she currently supports the Strategic foresight for Sustainability (SF4S) Erasmus+ projects and plan to work on her PhD. Prior to that, Samrina Jafrin awarded DAAD scholarship and completed her master’s degree in Sustainable Development Management from the Rhine Waal University of Applied Science, Germany. She also completed her (MBA) and  (BBA) in Marketing from University of Dhaka, Bangladesh. 

She did her internship from United Nations University (UNU), Bonn. She also worked as a Sustainability and Impact Measurement Specialist in Grameen Creative Lab Germany where she worked on researching and developing impact measurement framework for social businesses and tracking impact of different programs. Samrina started her career as a Young Professional, in the management trainee program of BRAC (the largest NGO in the world now). Later she worked in BRAC Education Program, a social enterprise, and looked after the marketing functions and business development. She worked as a freelance consultant with Nielsen and Kantar Millward Brown for Qualitative research projects.


  • Innovation & Entrepreneurship

Research and Teaching Focus

  • Values-Based Innovation Management
  • Strategic Foresight and Future Studies

Curriculum Vitae


2020-2022 Rhine-Waal University of Applied Science Kleve: Master studies: Sustainable Development Management
2015-2016 University of Dhaka: MBA, Marketing
2011-2015 University of Dhaka: BBA, Marketing

Work Experience

since 2023 HMKW Hochschule für Medien, Kommunikation und Wirtschaft (Berlin): Research Assistant in the Department of Psychology

since 2022


United Nations University Vice-Rectorate in Europe (UNU-ViE), Bonn:Intern

since 2022

 Grameen Creative Lab, Wiesbaden: Impact Measurement & Sustainability Specialist
2017-2020 BRAC Education Program, Dhaka: Deputy Marketing Manager
2016-2017 BRAC, Dhaka: Young Professional Trainee
2015-2016 MILLWARD BROWN. Dhaka: Ad-Hoc Qualitative Research Assistant
2014 NIELSEN, Dhaka: Ad-Hoc Research Assistant