On the first day in Barcelona, Prof. Felix Thomas led the students of the M.A. Communication Design program of HMKW Cologne to the international branding agency Story & Co. Together with Tania Schäfer he had founded the agency back in 2004 as an offshoot of the London-based mother agency Smallbackroom. In 2009, Felix Thomas left the agency and founded his office for strategic design in Düsseldorf.
The managing director of the agency, which is currently employing a student of the B.A. Graphic Design and Visual Communication in an internship, spoke with the students about the versatile tasks and the exciting exchange with international clients. A short interview in English was shot and can now be watched on the HMKW Instagram channel: https://www.instagram.com/tv/BuTVeXhnJl1/
In addition to this "business meeting" a visit to the design museum as well as the tour to a Gaudi house on the Passeig de Gràcia – crowned by a walk on the beach promenade – were parts of the field trip program. "Barcelona is a city where you can literally breathe in design. Here design and architectural history was written. The students experience first-hand how design business and culture inspire each other" Thomas said about Barcelona as a field trip destination for design students.