Good news for those interested in PR! The event series "PR Evening" of the Department of Journalism and Communication of HMKW Berlin, organized by Prof. Dr. Evandro Oliveira, will continue during the summer term of 2019: On Wednesday, May 8, Dr. Nils S. Borchers, research associate at the Department of Strategic Communication at the Institute for Communication and Media Studies at the University of Leipzig, will be our guest speaker. He is currently leading a research project on the management of influencer communication. In addition, he conducts research on advertising communication and peer communication, online ratings and sharing economy.
His topic for the PR Evening at HMKW Berlin: "Managing social media influencer campaigns: Mapping the field" - we are looking forward to an exciting presentation followed by a discussion with our students and the audience!
The event is open to the public, all interested in PR are kindly invited to join!