What comes to mind when you think about your studies at HMKW?
The first thing that comes to my mind is curious and diverse individuals getting together to make the best of their experience. It is one thing to be in a big university where you will probably never get to know half of the faces you see and contrastingly so to be in a close-knit environment — having opinionated, passionate and driven people be together and interact on an almost daily basis.
That kind of experience fosters not only academic growth but is also such a sweet spot for growth in other areas of one's life. That is HMKW for you!
Why did you decide to study “M.A. Public Relations and Digital Marketing”? And what made you choose HMKW Berlin?
Having had a background in Journalism, I wanted to transition into a dynamic and high-growth role that has a direct business impact; and more so with the internet revolutionizing not only how we do business or make purchases, but also how we interact with each other. The storytelling, creativity and analytical elements this combination brings about was definitely what I was looking for. Let's not forget the cherry on top...being in one of the most exciting cities in Europe (Berlin) with a budding start-up scene definitely made the decision quite easy!
Did you get any work experiences prior to your master’s degree that you would like to share with us?
I worked in the media industry in Kenya — in various capacities and roles. The recent before moving to Germany was as a digital reporter in one of the leading media companies and I could see the gap in knowledge on how to best transition from the traditional way of acquiring and disseminating news to a more digital oriented approach. This really pushed me to further my studies and I couldn't be happier I did so. Perhaps they can reach out now and I'm sure I would provide great insights!
Are you working besides your studies? If yes, please tell us more about your work: What do you like most about your current job position? What is your biggest challenge?
I am working for a language tech company here in Berlin. They use Artificial Intelligence to cater for translation needs for enterprise companies by custom training neural machine translation models. It's been exciting to have an all-round outlook for such a complex product and getting hands on knowledge and experience in the MT realm. My work focuses more on campaign management, content marketing, Account Based Marketing and Marketing Analytics thus allowing me to tap into different aspects of Digital Marketing.
What I like most about my job is that there is always something new to learn on how to strategically and effectively market in tech and SaaS and even more so in a constantly evolving field like MT (Machine Translation) — which can also be challenging to keep up with.