What comes to mind when you think about your studies at HMKW?
When I look back at my studies, I remember the valuable knowledge and skills I acquired during my master's program in international marketing and media management. The program provided me with a solid foundation in understanding global marketing strategies, consumer behavior, and the impact of media on today's interconnected world. These insights have been instrumental in shaping my approach to employer branding, as I now understand the significance of leveraging media platforms and effective marketing techniques to attract and engage top talent.
You acquired a Master of Arts in International Marketing and Media Management at HMKW Berlin. What is your current job position?
In my current role as an Employer Branding Specialist, I utilize my expertise in international marketing and media management to develop and implement comprehensive employer branding strategies. I work closely with organizations to showcase their unique employer value proposition, communicate their brand story through various media channels, and establish a strong employer brand presence in the market.
What do you like most about your current job position? What is your biggest challenge?
One of the aspects I enjoy most about my current job is the opportunity to combine my passion for marketing and media with employer branding.
I thrive on the challenge of crafting compelling narratives and designing creative campaigns that resonate with target audiences. I am particularly driven by the impact employer branding has on attracting top talent and fostering a positive employee experience.
However, my biggest challenge lies in effectively measuring the impact and ROI of employer branding initiatives, as it requires a combination of qualitative and quantitative data analysis.
Did you get any further work experiences prior to your current position that you would like to share with us?
Before my current position, I gained valuable work experience in various marketing roles such as social media marketing and content marketing where I had the opportunity to work on diverse marketing campaigns, manage social media platforms, and collaborate with cross-functional teams. These experiences allowed me to develop a strong foundation in marketing strategy, content creation, and digital optimization, all of which contribute to my ability to develop effective employer branding strategies.
Why did you decide to study “M.A. International Marketing and Media Management”? And what made you choose HMKW Berlin?
I decided to pursue the program because I wanted to gain a deeper understanding of how marketing and media intersect in the global landscape.
I was particularly interested in exploring how marketing strategies can be adapted to different cultural contexts and how media platforms can be leveraged to create impactful brand experiences.
What are your plans for the future?
Looking ahead, I am committed to continuing my professional growth in the field of employer branding and marketing. I aim to stay at the forefront of industry trends, incorporating new technologies and innovative strategies into my work. Additionally, I aspire to collaborate with organizations that value diversity, equity, inclusion, and take on more initiatives for it, as I believe these elements are integral to successful employer branding initiatives.
What’s your advice for students who decide to come to Germany/to HMKW to study?
For students considering studying in Germany, particularly at HMKW, I would encourage them to fully immerse themselves in the diverse cultural and educational experiences the country offers.
Take advantage of the practical learning opportunities and industry connections available at HMKW. I would also advise young professionals to embrace networking events and internships to gain real-world exposure in the marketing and media industry.
Lastly, be open-minded, curious, and proactive in exploring the various facets of international marketing and media management.
Thank you very much for sharing your experiences with us. We wish you all the best for your future!