What comes to mind when you think about your studies at HMKW?
I moved to Berlin in September 2019 and was very excited about the university life, however we were faced with the pandemic after our first semester. In the beginning of my studies my main challenge was adapting to the academic level of the university. I came from a political science background and during the four years before my masters I had been an entrepreneur. This required a lot of on-the-road learning. And as mentioned before, the pandemic brought some extra challenges as we had to adapt to taking courses online and having little social contact.
You acquired a Master of Arts in International Marketing and Media Management at HMKW Berlin. What is your current job position?
I currently work as People Communication Manager at a financial software company. My main focus is to help build and strengthen the employer brand of the company. And support in overall internal communication projects.
What do you like most about your current job position? What is your biggest challenge?
What I enjoy the most in my current job position are the tasks that allow me to be creative and show the behind the scenes of the company on social media. Employer branding currently faces many challenges, it is not only about engaging with the people that follow you on social media but also engaging with the people that work for the company. Being able to tell their stories and learn more about their experience at the company is very fulfilling. Additional to this, I have always been fond of graphic design, so I enjoy tasks that allow me to project my creativity through design and graphics. One of the biggest challenges of the job is mainly getting people to embrace the employer brand and to be brand ambassadors for the company that they work for.