What comes to mind when you think about your studies at HMKW?
When I think of HMKW, I look back on a study program that not only taught me an incredible amount, but also gave me valuable experience for the future. It was a very nice time, but it was also over super fast - so enjoy your time at HMKW!
Why did you decide to study “Graphic Design and Visual Communication”? And what made you choose HMKW Berlin?
When I was looking for a study program, it was important to me that it covers as many areas as possible that interest me and that I can try out. In this case, this study program covers all areas, i.e. starting from photography, film and layout to app design or graphics in public spaces, just to name a few.
I chose HMKW because I particularly appreciate being personally challenged and encouraged, which would not have been the case in a crowded lecture hall at a university. Here you work together in small classes, so the lecturer can also pay attention to you and your interests individually. In addition, it was particularly important to me that my course of study included a practice semester, i.e. here a semester for an internship in an agency. I was able to gain valuable experience here and find it enormously important, especially for this career field, to gain practical experience. Theory and practice simply cannot be compared!
Did you get any further work experiences prior to your current position that you would like to share with us?
Before I started my studies, I did a banking apprenticeship because I didn't know what I wanted to do when I graduated from high school. A commercial apprenticeship seemed right to me at the time. Here I was able to gain valuable experience and knowledge, which I would never do without from today's perspective. In retrospect, it would have made more sense to study design right away, but sometimes it takes time to find what you really enjoy. So I am very happy to have finally found my direction!
Which seminar/project have you enjoyed the most so far?
I liked the project week best. During the project week, "real" clients place an assignment that is worked on in different groups within two weeks and finally pitched to the client. The one who convinces gets the order, which in the best case also leads to your idea actually being implemented. I found it super exciting and interesting to work with real companies and to gain my first experience of what it's like to work later on in real work life.
What did you deal with in your bachelor thesis? How did you come up with the topic?
The topic of my bachelor thesis is homelessness in Germany. In relation to my field of study, I dealt with the question of how campaigns on the subject of homelessness can make the plight tangible for the target audience in order to encourage more commitment. The focus of my design work here is the development of a campaign for an aid organization in Berlin, taking into account the communication strategy of guerrilla marketing. The theme of my campaign is "scarce goods" (in German: Mangelware), i.e. the focus is on products that homeless people cannot afford for financial reasons, but need to survive. People should be able to understand this plight or the feeling of having nothing and be encouraged to donate.